Lyft launches a new bike design by completing the acquisition of Motivate

Lyft debuted the design of its new bike on Thursday after finalizing its acquisition of the Motivate bike sharing start-up.

The mobile company announced the acquisition in July, indicating that Lyft would acquire Motivate's technology and its internal functions and that the company would be known as Lyft Bikes. Motivate's bicycle maintenance and service activities would remain an autonomous activity and retain the Motivate name, the company said.

Motivate has self-service bicycle systems in several major US cities, including New York (Citi Bike), Chicago (Divvy) and the San Francisco Bay Area (Ford GoBike). Last year, according to Lyft, 80% of shared bike racing in the United States took place on Motivate systems.

"With this acquisition, we are ready to take the bike to another level: add thousands of bikes and stations to communities that do not have access to transportation, make cycling more convenient and affordable never, and deploy new electric bike systems, on a large scale, "said Lyft in a blog post.

His new bike seems to wear the typical purple color of the repair company and wears the "Lyft" inscription on the rear wheel cover. The company says that bike sharing can help improve access to transportation and sustainability.

"Today, Lyft is taking a big step forward in our vision to provide a more sustainable transportation experience that will bring together all your favorite ways to move in a unified Lyft application," said co-founder and president John Zimmer in a statement.

L & # 39; Company deployed Dock-less electric scooters in Denver earlier this year, where the company says that scooter rides account for about 15% of its total trips. He also launched scooters in Santa Monica, and announced plans to expand this service to 10 additional cities by the end of the year.

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