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The MENA region, including Turkey, will have 20.8 million subscribers to SVOD by 2023, compared to 5.22 million by the end of last year, according to a report. report entitled: OTT Middle East and North Africa. TV and video forecasts
Among the countries covered by the report, Turkey will remain the leader with some distance, with 6.72 million subscribers in 2023 – a third of the region's total.
The first eight Multinational platforms – Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix, Wavo, BeIN Connect and Shahid Plus – will account for three-quarters of SVOD subscribers in the region by the end of 2023, against 56% in 2017. Leave Israel and In Turkey, these eight platforms will retain 91% of subscribers SVOD
Netflix will remain the dominant service throughout the region, with 3.57 million subscribers in the Arab-speaking countries in the MENA region and 7.41 million in the region as a whole. 2023, according to Digital TV Research. [19659002] Commenting on Netflix's dominance, senior badyst Simon Murray said: "Netflix is dominant in the MENA region, in part because it operates in more territories than its competitors. Arabs – it has important submarine bases in Israel and Turkey, however, its success is less than the geographical reach.The global appeal of its original content has spread throughout the world. region. "
The SVOD's sales figure is expected to increase six-fold in 2023 to $ 2.03 billion.
Turkish market leader to add $ 451 million to more than double 603 Millions of dollars by 2023. Saudi Arabia will increase its SVOD income by a factor of seven to $ 351 million in 2023.
Recalling that the market is not not currently viable, Murray adds, "Although the total number of subscribers will climb Imp there are just too many Arab platforms. They do not offer enough original or exclusive content to seriously challenge Netflix. We do not believe that the market can support so many Arab platforms in the long run. "
The report covered only SVOD pay subscribers and not those receiving free platforms as part of their pay-TV subscription.
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