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July 29, 18 by Albert Robinson
(IDEX Online) – The Diamond Dealers Club of New York stated that it was working closely with other industrial organizations to deal with the upcoming changes in the revised Federal Trade Commission (FTC) Jewelry Guide, which governs, among other things, the marketing of a nd desc creation of diamonds, jewelry, and colored stones.
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" However, In the short term, to avoid confusion, the Diamond Dealers Club reminds its members and all industry participants that the new Guide maintains an important requirement: all laboratory grown diamonds and colored stones must be clearly if a product is sold as a "diamond", without any qualifying language, it must be a natural diamond. "
The Diamond Dealers Club President, Reuven Kaufman, explained:" The main badet of the Diamond Dealers Club " The industry is that, just as it has always been, the natural diamond is the only stone that can be sold, without further qualification, as a "diamond."
The Diamond Dealers Club has highlighted the following excerpts from the Revised jewelry guide (which applies to diamonds , as well as other gems, according to § 23.12):
§ 23.25 (a): "It is unfair to r misleading to use unqualified words"; # 39; ruby & # 39; & # 39; & # 39; & # 39; sapphire & # 39; & # 39; & # 39; & # 39; & # 39; emerald, & # 39; & # 39; & # 39; topaz, & # 39; o r the name of any other gemstone or semi-precious stone to describe any product that is not in fact a mined stone of the type described. "
§ 23.25 (b):" It is unfair or misleading to use the word & # 39; & # 39; ruby & # 39; & # 39; "Sapphire", "emerald", "topaz", or the name of any other precious or semi-precious stone, or the word "stone", "birthstone", "gemstone", "" gemstone "" or a term similar to describe an artificial, artificial, simulated or laboratory-created stone created in the laboratory [manufacturer name] unless that word or name is immediately preceded by the word "laboratory" -grown, & # 39; & # 39; & # 39; laboratory-created, & # 39; & # 39; & # 39; & # 39; [manufacturer name] -created, & # 39; & # 39; or any other word or phrase with the same meaning, or by the word & # 39; & # 39; & # 39 imitation; & # 39; or & # 39; & # 39; simulated & # 39; & # 39;, to clearly disclose the nature of the product and the fact that it is not a mined gemstone. "
§ 23.27" It is unfair or misleading to use the word "real", "authentic", "" "natural", "precious", "semi-precious" terms or similar terms to describe any industrial product manufactured or artificially manufactured.
The Diamond Dealers Club also reminded industry participants that, according to section 23.0 (b), "these guides apply to individuals, partnerships or corporations, to all The echelons of the trade (including but not limited to manufacturers, suppliers and retailers) who sell or sell products of the industry. "
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