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Apple transformed a piazza in Milan's booming center for one of its newest and arguably the most beautiful stores, bringing for the first time in Italy the latest commercial design of the technology giant .
just off one of the city's most popular pedestrian streets – the Corso Vittorio Emanuele – and includes a large public square with the shop below.
A large glbad fountain will serve as a point of entry and entrance to visitors, as well as doubling as a backdrop for a large outdoor amphitheater. The square is adorned with a stone known throughout Milan – Beola Grigia – as well as 14 Sunburst trees from Gleditsia, and it will host special events throughout the year and will remain open to the public 24-7.
Image Source: Apple
Visitors will come down a stone and metal stairway to the current store, which has 230 employees many of whom come from other Apple stores around the world. 19659002] "Working in one of Italy's historic piazzas is both a great responsibility and a formidable challenge," said Jony Ive, head of Apple's design, in a statement. on the opening. "We have combined two basic elements of the Italian piazza – water and stone – by adding a glbad portal that creates a multi-sensory experience when visitors enter the store through a waterfall that seems to envelop them. "
26 to 17 hours It already plans to host, according to Apple, free sessions on photography, filmmaking, music creation, coding, design and many others. In September, the store will also host a one-month Milan Series, featuring 21 local artists who will share their visions for the city's creative future.
Apple vice president of retail Angela Ahrendts described the store as a perfect expression of the vision of the company for its stores as "modern gathering places."
In other news Apple store:
Appleinsider has a tour of others company information, which includes store openings and remodels for the remainder of this year. Among the highlights, Apple essentially confirms, through the city's work permits, that it will restore and convert this famous but old Tower Theater in downtown Los Angeles. The structure was originally built in 1927 and was the first LA theater to be wired for sound, but is now known only as a landmark thanks to its architectural details of the time. is about to replace the mezzanine gallery, as well as modernize the building to better withstand earthquakes, it is unclear when Apple may be ready to open a store. "
It is also said that Apple will soon open its first store in Israel at Azrieli Sarona Tower in Tel Aviv. Talks to a store would have been going on for several months.
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