[ad_1]
Why Microsoft just released a tablet at a time when almost everyone buys smartphones and almost no one buys tablets?
Tablet sales such as the Apple iPad are in sharp decline since 2015, a decline in signs of reversal in the next four or five years, badysts say.
Yet, last week, Microsoft announced the Surface Go, a low-cost version (ish) of its popular Surface computers, designed to help rival the iPad and the iPad. Pro
Why?
The move makes sense only if you think of the Go, not so much that the 10-inch tablet as it is clearly, but more like the Windows PC that it also stands be. And, to the extent that it's a tablet, the fact that it's a business-oriented tablet rather than a tablet intended to consumers also helps. But only a little.
Advertisement
The numbers prove it
Last week, research firm Gartner reported that PC sales had just rebounded, recording their first year-on-year growth since 2012. Global sales of PC in second The quarter of 2018 was up 1.4% compared to the same quarter a year ago: not the meteoric and double-digit growth that the market has already experienced, but better than the dismal 3% decline that Gartner expects to see suffering This 1.4% growth in PC sales was due to strong demand from the corporate sector, which more than offset weak consumer demand, concluded Gartner.
Lillian Tay, Senior Research Analyst Gartner said the Surface Go should be considered primarily as a professional PC, which will appeal to front-line workers who need to run Windows applications, but in a device much smaller than a conventional PC.
Pete Kyriacou, Microsoft's General Manager in charge of Surface devices, agrees that it's the target market for Go, at least for the more expensive commercial variant, which will run on Windows Professional and start at $ 969. once "
" It's a front-line work machine, "said Kyriacou at The Australian Financial Review .
"Being able to have a front-line worker attached to your business operations, who has all the security features in a PC form factor that allows workers to be mobile, Go really looks into this value proposition. "
But even look at the Surface Go as a tablet rather than a PC compared to the tablets of Apple and Samsung, the new camera makes a little bit of meaning, again because of its commercial orientation rather than its consumer orientation, say badysts
talk about the Android and iOS tablet, the market is actually quite weak.The only promising sector in this category is that of the industry. "activity," says Gartner's Tayer
.Savish Meena, a senior forecasting badyst at Forrester, another technology-driven research firm, said he's observing a similar trend: big-screen smartphones are making so that consumers are getting rid of their tablets (in 2016, tablet sales decreased by 15.2%), but companies still buy them more and more.
Forrester expects that the sales increase annual growth rate of 6.9 percent until 2022, fueled by the adoption of the iPad Pro.
"It's the segment that Microsoft is targeting through the Surface Go device," says Meena.
Still, the tablet market is not "The overall installed base for tablets owned by companies will remain low, rising from 100 million in 2016 to 155 million by 2022," he adds. he warns.
[ad_2]
Source link
