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The story of Eva Heyman, a Hungarian Jewess who lives the holocaust, has come to life on social media. .
(photo credit: courtesy)
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Eva Stories, the Instagram project to raise awareness about the Holocaust, makes vague waves online and draws attention to the story of a young Hungarian girl in 1944.
The project – a stylized version on Instagram of the real-life story Eva Heyman – was launched on Wednesday, on the eve of Israel's Holocaust Remembrance Day. The team behind the project, led by billionaire Mati Kochavi and his daughter Maya, said Thursday morning has already been seen more than 100 million times in 14 hours.
Thursday night, the account had nearly a million followers.
Instagram stories are short photos or video clips posted online that disappear 24 hours later. However, the project used Instagram's "highlighting" feature to record videos, pinning them to the Instagram account page for more permanent viewing.
The popularity of this initiative has been enhanced by renowned contributions as well as global coverage. Project sponsors said Thursday that they discussed the issue in 50 different countries. The story has been recounted in the New York Times, the Washington Post and dozens of other media outlets.
On Monday, Prime Minister Benjamin Netanyahu urged his social media fans to follow the story. On Wednesday, the official White House Instagram – with 4.7 million followers – promoted the project.
And many celebrities – in Israel and elsewhere – have used their social media platforms to approve the project. Gal Gadot wrote about it on Instagram, just like Bar Refaeli, the French comedian Gad Elmaleh and many others.
Actress Sarah Silverman posted on Twitter Wednesday night: "Who is watching @ eva.stories on IG? Sensational."
Many praised the project for its innovative story for the next generation. But others have criticized him for tarnishing the memory of the Holocaust and turning a genocide story into a series of hashtags.
"Domber the story? Or bring the story to a new generation? Asked Andrew Stroehlein, director of European media at Human Rights Watch on Twitter.
Yuval Mendelson wrote in a Haaretz article that the Instagram account had an exceptionally poor taste.
"It's a demonstration of bad taste, an aggressive and rude promotion. And second, worse, it will have ramifications, "he wrote. "The path between 'Eva's Story' and the selfies at the gates of Auschwitz-Birkenau is short and steep."
But while writing to Mako, Neta Hoter defended the project.
"The Holocaust is already part of pop culture," she wrote, referring to films like Schindler's List, which was also controversial when it was released. "It's not belittling him, but commemorating him. Maybe the story on Instagram of a girl from the Holocaust sounds a little strange at first, but it's totally worthy.
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