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Facebook had a difficult day yesterday when its stock dipped after a bad earnings report. What better way to get up and dust yourself than to buy a little something for yourself. Today, the company announced that it has acquired Redkix, a startup that provides tools to communicate more effectively by combining email with a more formal collaboration tool. The companies did not reveal the price of acquisition.
Redkix broke out two years ago with a $ 17 million seed trick, a considerable amount of seed by any measure. What motivated this type of investment was a tool that combined a collaborative tool like Slack or Facebook's Workplace with an email. People could collaborate with Redkix, or if you were not a registered user, you could still participate via email, making it easier to work together.
Alan Lepofsky, who covers corporate collaboration at Constellation Research, sees this tool as providing a missing key link. "Redkix is a great way to bridge the gap between traditional email and more modern conversational messaging – not all businesses are ready to switch from one to the other, and Redkix allows users to work according to the method they wish, by communicating seamlessly with each other, "said Lepofsky at TechCrunch
. acquisitions, the company bought the technology itself with the The team that created it means that the Redikix team, including the CEO and the CTO, will join Facebook and that they will probably close the application after finalizing it. # 39; acquisition.
Lepofsky think that companies that adopt Facebook's business tool will be able to between the two modes of communication, the tool Workplace by Facebook and l 39; email, as they prefer.
Although one has Like this one is probably going on for some time, after the debacle yesterday, Facebook could look for ways to improve its business in areas beyond the platform. Facebook main. The company collaboration tool offers a possible way to do it in the future, and if they can find a way to incorporate email, this could make it a offers more attractive and wider.
Facebook is competing with Slack, the darling of this space and others like Microsoft, Cisco and Google around communications and collaboration. When it was launched in 2015, he was trying to take this basic Facebook product and put it in a commercial context, which Slack did from the beginning.
To be successful in business, Facebook had to think differently, driven by advertising revenue and had to convince large organizations that they understood their needs. Today, Facebook claims that 30,000 organizations use the tool and over time they integrate integrations with other key business products and continue to improve them.
With the acquisition of today, they can offer a more flexible way of interacting with the platform. increase these numbers over time.
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