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The martial arts scene in Asia today is synonymous with ONE Championship, one of the company's missions being to make this sport an integral part of the social fabric of everyday society on the continent.
The ONE Championship has propelled Asian martial arts upwards with over 1.7 billion potential viewers in 138 countries worldwide.
Thanks to the incredible preparatory work of ONE Championship, the number of martial arts fans from all over Asia has multiplied exponentially, especially over the past four years.
In the same vein, ONE Championship has seen incredible growth in viewership and social media engagement, reflecting the rapid growth of global home and sports promotion. martial arts as a whole.
"ONE Championship is popular because we created this organization thinking of Asians. Asia is the birthplace of martial arts and we have seen fit to bring local talent to the rest of the world, "said Chatri Sityodtong, president and CEO of ONE Championship.
Based on Nielsen's annualized September 2018 results, ONE Championship's maximum TV audience share increased 58-fold in 2018, with the Singapore-based organization having a busy 24-card calendar this year, organizing events in different iconic cities of Asia.
In addition, promotional hours of the promotion increased from 12 to 18 hours in 2014 to 100-2800 hours in 2018.
For years, ONE Championship has been building successful collaborations with leading broadcast companies around the world including Fox Sports, ABS-CBN, Astro, Clarosport, Bandsports, Startimes, Premier Sports, Thairath TV, Skynet, Mediacorp and OSN .
In addition, much of ONE Championship's global success is based on its aggressive social media strategy, with platforms such as Facebook, Twitter and YouTube helping it grow.
Through innovative content and marketing initiatives, ONE Championship has brought world-clbad martial arts action closer to its dedicated and loyal fans.
According to data released by Facebook, the total impression of the official ONE Championship page set the bar high in 2018. Out of 352 million impressions in 2014, 2018 was posting an astonishing 30 billion figures.
In contrast, ONE Championship has gained 4 billion views in total, against 312,000 in 2014.
From profile infographics to captivating interviews to exciting videos, ONE Championship fans have followed the brand and made the organization's social media one of the leaders in online sports content.
ONE Championship fans discovered contact points that allowed them to connect with their favorite stars and even interact with their heroes behind the scenes through their stories posted.
Its relevance to the target market has fostered the growth of ONE Championship and has enabled the company to become the largest sports multimedia media in Asian history.
"We absolutely pack the stadiums. We fill the arenas of a thousand places of martial arts enthusiasts. We have the support of local governments, the most important of our fans. We have the most fantastic sponsors and partners who believe in what we do, who believe in our vision, "said Sityodtong.
At the time of this article, the official ONE Championship Facebook page had 10,240,098 "likes".
2019 promises to be even better in terms of audience and popularity as ONE Championship presents projects for new markets such as Japan, South Korea and Vietnam next year.
The ONE Championship will return to Yangon, Myanmar, on October 26, to host ONE: PURSUIT OF GREATNESS at the Indoor Stadium in Thuwunna.
The monumental show will feature the best local and international martial arts talents, thus highlighting the formidable battle between world champion light and middleweight, Aung La N Sang, and Lebanese challenger Mohammad "O Lutador »Karaki.
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