How to invest in the stock market without selling your soul



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This post is part of the RealMoneyMoves series: actions that ordinary people can take to align their money and values. Follow @ morgansimon1 for more like this, or search for it book.

Investing in the stock market can give the impression of eating Wheaties, except that they are at least a bit tasty. It's one of those "responsible adult" tasks that you're supposed to do, but it's often at the bottom of the to-do list because it's so easy to put it off.

If you have not grown up in a family where actions have been discussed at dinner, investing can seem both intimidating and confusing. We may feel that we do not have enough information to make the right choices, nor enough money for a financial advisor, or other practical concerns about how to get started.

But I guess it's hard to start investing in the stock market, it's also because it's not our values in two main ways:

  1. We like to be proud of our possessions. And when we invest in mutual funds where our money is spreading around the world – in the companies we constantly see in the news for their reprehensible behavior – we know that it probably favors risks such as dangerous pesticides, places abusive work, mbad incarceration, deforestation. , child labor, the cigarette industry, etc. It's fun to make money, but not when it's at someone else's expense.
  2. We like to earn money by working hard. For example, when you buy your first home, even if you do not build it yourself, you're proud to know that you've made that money with your time and effort, and from that point of view you you have created it with your own hands. . You can be proud of the wealth it creates for you and your family over time, as a result of your own sweat, blood and tears (thankfully, not too many tears).

This is not the case when you earn money with shares. Earning money on the stock market is speculative by nature – and not in this rocky mountain, go reap the gold. If you make money on the stock market, you do not necessarily create more value for the company. It's just one step further than playing in terms of speculation about the market direction. Of course, this can be fun – choosing the right stock may seem like buying the winning lottery ticket, but that does not seem particularly productive.

The argument is certainly that it is a strong stock market that ensures the functioning of the global economy (because that's where companies can raise the funds they want), but it's difficult as an individual to feel you does something productive, rather than just taking advantage of the way society moves money.

All these reservations may be true, but … you must always eat your Wheaties if you want to retire someday. So, what can help you be more excited about the idea of ​​investing in the stock market?

Social investing brings more fun and meaning to the stock market, and is becoming easier to do.

Social investment, when applied to the stock market, means choosing stocks in part based on the social and environmental impact of what companies do in the world. It is generally answered in three ways: by buying companies that are true leaders (such as renewable energy companies or companies with exemplary work practices), using shareholder power to encourage companies to improve their practices , and then avoiding some of the worst companies Liesel Pritzker says:things used correctly, kill people") – like firearms and cigarettes.

This means that, rather than feeling as if you are making money by pushing papers, you can see that your investment is bringing tangible change to the world. And the good news is that from the Harvard Business Review to Deutsche Bank to the world's largest pension funds, it's increasingly clear that paying attention to the right environmental, social and governance factors (often collectively called "ESG") can actually make businesses more savvy. more profitable, as well.

Hopefully knowing that your money can earn you money, and doing good in the world helps move stock market investments into a bigger boost on your to-do list. Here are three different ways to start:

  1. If you want to invest with your fingertips, consult a social robo-advisor. That's right, the robo prefix is ​​no longer just for cops, robo advisors are the new trend that allows people to invest in mutual funds with minimal fees. Everything can be done online, for a small fee. Two good options are Houle invest and OpenInvestwhere people can open accounts for as little as $ 50 or $ 100, respectively.

Swell's offeringsHoule invest

Swell Investing offers seven public equity portfolios – six thematic portfolios and their recently launched portfolios. Impact 400. The Impact 400 includes a total of (you guessed it) 400 shares listed on the stock exchange, which corresponds to the 17 United Nations Sustainable Development Goals – objectives like clean water and sanitation, responsible consumption and production and reducing inequalities. Swell then looks for companies that earn revenue from a product or service that matches those goals. For example, in the Zero Waste portfolio, you'll find Mohawk Industries, a company that annually recycles 5.4 billion plastic water bottles to make carpets. Within Swell's unique platform, investors can access detailed information about each company, including how its business model is moving toward positive progress and the UN's sustainable development goals with which it is operating. aligns.

The offers of OpenInvestOpenInvest

OpenInvest is another option to navigate the stock market, which – unlike Swell's man-made portfolios – is powered by algorithms with true futuristic style. Their goal is to integrate ethical investing by making it simple, personalized and social. OpenInvest allows you to combine problems so you can select a portfolio that favors leading climate companies. and diversity of genres, for example. With OpenInvest, you can "disinvest all at once, vote the resolutions of the shareholders, participate in mbad campaigns, measure your impact and claim the power that you are entitled to in the public markets", according to Claire Veuthey, Director of ESG & Impact.

Knowing that people want to make money as well as evolve the company, companies such as Swell and OpenInvest have also made sure to reduce their costs compared to an average investment company. For example, see how OpenInvest compares to Vanguard, a traditional investment platform:

Comparison to VanguardOpenInvest

2. If a robo-advisor is not your style and you already have a financial advisor, talk to them! Usually, when you start working with a financial advisor, it will provide you with a detailed survey of what you expect from your money – whether it's retirement at age 40 or 80 – and the level of risk that you are ready to tolerate. But many do not pose the critical question – How much social damage are you willing to tolerate when you make money? Are there any cases where you are really willing to earn a little less money to sleep better at night? There is a ton of socially responsible investment funds, such as Calvert, Trilium and Parnbadusthat you can ask your advisor to do some research – and if they are really reluctant to work, it may be time to pick a new advisor.

3. If your current financial advisor does not care about social harms, engage a new one – with new values. More and more, you can find specialized financial advisers in social investment – a number of them are listed in the First affirmative financial network which take customers of different sizes across the country, then some address to a larger number of wealthy clients and institutions, this list carefully organized by Toniic. These advisors monitor social investment trends and can help identify the funds that best match your social values ​​and expectations for financial performance.

The social investment can be the strawberry of your Wheaties – you can get all the benefits of a long term investment strategy, as well as a little color and flavor. And with low minimum investment amounts, it's easy to try and choose what suits you best. The most important thing – just like anything on your to-do list – is to just pick something and start!

For more information on social investment strategies, check out www.realmoneymoves.org or follow @ morgansimon1. Disclosures related to my work right here.

Warning: Taking a dose of his own medication, the author currently holds or has previously held shares in mutual funds managed by Calvert, Trilium and Parnbadus mentioned here. She herself and no one else are paid for listing. In general, any information provided is for financial education purposes only – it is not a recommendation or offer of securities. As always, ask your advisor what suits you best.

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This post is part of the RealMoneyMoves series: actions that ordinary people can take to align their money and values. Follow @ morgansimon1 for more like this, or search for it book.

Investing in the stock market can give the impression of eating Wheaties, except that they are at least a bit tasty. It's one of those "responsible adult" tasks that you're supposed to do, but it's often at the bottom of the to-do list because it's so easy to put it off.

If you have not grown up in a family where actions have been discussed at dinner, investing can seem both intimidating and confusing. We may feel that we do not have enough information to make the right choices, nor enough money for a financial advisor, or other practical concerns about how to get started.

But I guess it's hard to start investing in the stock market, it's also because it's not our values in two main ways:

  1. We like to be proud of our possessions. And when we invest in mutual funds where our money is spreading around the world – in the companies we constantly see in the news for their reprehensible behavior – we know that it probably favors risks such as dangerous pesticides, places abusive work, mbad incarceration, deforestation. , child labor, the cigarette industry, etc. It's fun to make money, but not when it's at someone else's expense.
  2. We like to earn money by working hard. For example, when you buy your first home, even if you do not build it yourself, you're proud to know that you've made that money with your time and effort, and from that point of view you you have created it with your own hands. . You can be proud of the wealth it creates for you and your family over time, as a result of your own sweat, blood and tears (thankfully, not too many tears).

This is not the case when you earn money with shares. Earning money on the stock market is speculative by nature – and not in this rocky mountain, go reap the gold. If you make money on the stock market, you do not necessarily create more value for the company. It's just one step further than playing in terms of speculation about the market direction. Of course, this can be fun – choosing the right stock may seem like buying the winning lottery ticket, but that does not seem particularly productive.

The argument is certainly that it is a strong stock market that ensures the functioning of the global economy (because that's where companies can raise the funds they want), but it's difficult as an individual to feel you does something productive, rather than just taking advantage of the way society moves money.

All these reservations may be true, but … you must always eat your Wheaties if you want to retire someday. So, what can help you be more excited about the idea of ​​investing in the stock market?

Social investing brings more fun and meaning to the stock market, and is becoming easier to do.

Social investment, when applied to the stock market, means choosing stocks in part based on the social and environmental impact of what companies do in the world. It is generally answered in three ways: by buying companies that are true leaders (such as renewable energy companies or companies with exemplary work practices), using shareholder power to encourage companies to improve their practices , and then avoiding some of the worst companies Liesel Pritzker says:things used correctly, kill people") – like firearms and cigarettes.

This means that, rather than feeling as if you are making money by pushing papers, you can see that your investment is bringing tangible change to the world. And the good news is that from the Harvard Business Review to Deutsche Bank to the world's largest pension funds, it's increasingly clear that paying attention to the right environmental, social and governance factors (often collectively called "ESG") can actually make businesses more savvy. more profitable, as well.

Hopefully knowing that your money can earn you money, and doing good in the world helps move stock market investments into a bigger boost on your to-do list. Here are three different ways to start:

  1. If you want to invest with your fingertips, consult a social robo-advisor. That's right, the robo prefix is ​​no longer just for cops: robo advisors are the new trend that allows people to invest in mutual funds with minimal fees. Everything can be done online, for a small fee. Two good options are Houle invest and OpenInvestwhere people can open accounts for as little as $ 50 or $ 100, respectively.

Swell's offeringsHoule invest

Swell Investing offers seven public equity portfolios – six thematic portfolios and their recently launched portfolios. Impact 400. The Impact 400 includes a total of (you guessed it) 400 shares listed on the stock exchange, which corresponds to the 17 United Nations Sustainable Development Goals – objectives like clean water and sanitation, responsible consumption and production and reducing inequalities. Swell then looks for companies that earn revenue from a product or service that matches those goals. For example, in the Zero Waste portfolio, you'll find Mohawk Industries, a company that annually recycles 5.4 billion plastic water bottles to make carpets. Within Swell's unique platform, investors can access detailed information about each company, including how its business model is moving toward positive progress and the UN's sustainable development goals with which it is operating. aligns.

The offers of OpenInvestOpenInvest

OpenInvest is another option to navigate the stock market, which – unlike Swell's man-made portfolios – is powered by algorithms with true futuristic style. Their goal is to integrate ethical investing by making it simple, personalized and social. OpenInvest allows you to combine problems so you can select a portfolio that favors leading climate companies. and diversity of genres, for example. With OpenInvest, you can "disinvest all at once, vote the resolutions of the shareholders, participate in mbad campaigns, measure your impact and claim the power that you are entitled to in the public markets", according to Claire Veuthey, Director of ESG & Impact.

Knowing that people want to make money as well as evolve the company, companies such as Swell and OpenInvest have also made sure to reduce their costs compared to an average investment company. For example, see how OpenInvest compares to Vanguard, a traditional investment platform:

Comparison to VanguardOpenInvest

2. If a robo-advisor is not your style and you already have a financial advisor, talk to them! Usually, when you start working with a financial advisor, it will provide you with a detailed survey of what you expect from your money – whether it will retire at age 40 or 80 – and about the level of risk you are willing to tolerate. But many do not pose the critical question – How much social damage are you willing to tolerate when you make money? Are there any cases where you are really willing to earn a little less money to sleep better at night? There is a ton of socially responsible investment funds, such as Calvert, Trilium and Parnbadusthat you can ask your advisor to do some research – and if they are really reluctant to work, it may be time to pick a new advisor.

3. If your current financial advisor does not care about social harms, engage a new one – with new values. More and more, you can find specialized financial advisers in social investment – a number of them are listed in the First affirmative financial network which take customers of different sizes across the country, then some address to a larger number of wealthy clients and institutions, this list carefully organized by Toniic. These advisors monitor social investment trends and can help identify the funds that best match your social values ​​and expectations for financial performance.

The social investment can be the strawberry of your Wheaties – you can get all the benefits of a long term investment strategy, as well as a little color and flavor. And with low minimum investment amounts, it's easy to try and choose what suits you best. The most important thing – just like anything on your to-do list – is to just pick something and start!

For more information on social investment strategies, check out www.realmoneymoves.org or follow @ morgansimon1. Disclosures related to my work right here.

Warning: Taking a dose of his own medication, the author currently holds or has previously held shares in mutual funds managed by Calvert, Trilium and Parnbadus mentioned here. She herself and no one else are paid for listing. In general, any information provided is for financial education purposes only – it is not a recommendation or offer of securities. As always, ask your advisor what suits you best.

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