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The MENA region will experience significant growth over the next five years, according to a new Digital TV Research report. The research badyst has published a new study that predicts that SVoD regional subscribers will reach 20.8 million by 2023, up from 5.22 million by the end of 2017.
Of the 20 countries Covered in the Middle East and North Africa OTT TV & Video Forecasts reported by Digital TV Research, Turkey will remain the largest market with nearly a third of subscribers in the region, at 6.72 million.
Digital TV Research's Predictive Report Predicts Netflix Outperforms Other Platforms to Dominate MENA Netflix will have 3.57 million subscribers in Arabic-speaking countries by 2023, according to the report.
According to the predictions of digital television, it will be more than its closest rival, Starz Play. (2.80 million)
Simon Murray, senior badyst at Digital TV Research, said: "Netflix is dominant in the MENA region, in part because it operates in more territories than its Arab competitors – it has major submarine bases in Israel and Turkey – however, its success is inferior to the geographical reach.The global appeal of its original content has spread in the entire region. "
The eight major multi-national platforms (Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix, Wavo, BeIN Connect and Shahid Plus) will account for three-quarters of 56% in 2017. If we Excludes the MENA and MENA countries from MENA figures, these eight platforms are expected to have a market share of up to 91% of SVOD subscribers.
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