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Starting next year, Los Angeles will begin not one, but two international art fairs in February: Frieze Los Angeles and Felix LA recently revealed, a project led by Dean Valentine, a former TV officer who now operates a media investment company. The new fair will take place from February 13 to February 17 at the Hollywood Roosevelt Hotel, just steps from the Paramount Studios studio in Frieze Los Angeles. The hotel will accommodate thirty-five dealers. According to Artnews, her vision of the project – which, according to Valentine, aims to complement, not compete with Frieze – was inspired by the intimacy of the hotel art fairs in the early 1990s. "J & # 39; had the impression that a lot of what I loved in the art world was missing, "he said, revealing a particular nostalgia for the iteration of the International Fair contemporary art of Gramercy at the Chateau Marmont hotel. Felix LA takes his name simultaneously from Felix the Cat, the anarchist and art critic Felix Fénéon, and the Spanish word for happy.
Valentine predicts that the fair is both international and affordable for small and medium-sized dealers, and points out that its rates will be practical enough for dealers to not feel a huge burden to sell. "The worst part is that you have spent a wonderful few days around a pool in Los Angeles, and the best part is that you sell art too," Valentine said. "But even if you do not sell, you'll be OK by the end of the day, you'll have met some of the biggest collectors on the west coast."
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