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Building on the success of OnePlus 6, Chinese smartphone manufacturer OnePlus captured 40% of the high-end segment in India in the second quarter of 2018. According to a new report,
Samsung captured 34% of the premium segment while Apple 14 percent – its lowest ever.
According to Hong Kong-based Counterpoint Research, the premium smartphone segment (Rs 30,000 and over) grew 19% a year and 10% sequentially in the second quarter of 2018.
"The increase consumer demand in the premium segment According to the report published late Monday, the three major brands – Samsung, OnePlus and Apple – have contributed 88% to the global market of high-end products. to a quarter.
"This is due to the entry of new players in the segment led by Huawei (P20), Vivo (X21), Nokia HMD (Nokia 8 Sirocco) and LG (V30 Plus", adds the report.
Samsung conquered more than a third of the smartphone market during the quarter, with promotions around its flagship S9 series.
In terms of top-selling models, OnePlus 6 was the best in the premium segment followed by Samsung S9 Plus and OnePlus 5T.
"The cons "Tante's reach to high-end flagship smartphones and unprecedented community connections has allowed OnePlus to gain the trust of users and spread brand awareness," said Neil Shah, Partner and Research Director, IoT, Mobile and Ecosystems . –IANS
na / mag /
(This story was not edited by Business Standard staff and is generated automatically from a syndicated feed.)
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