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Press Information from the Los Angeles Auto Show 2018
New Mazda3
The dawn of a new era
Become a connected brand to customers with the strongest links
Our goal at Mazda is to reach Mazda Premium. It means winning the trust of customers and becoming an essential part of their lives by researching and perfecting forever the unique driving pleasure that characterizes the Mazda brand.
The all-new Mazda3 unveiled at this year's Los Angeles Auto Show will play an important role in improving this driving enjoyment and usher in a new era in which the Mazda Premium will become a reality.
What is Mazda's driving pleasure? In everyday situations, whether to go to work, the shopping center or to take a family trip, the car accelerates, turns and brakes in a natural and intuitive way, in the manner of a tool that you have been using for many years. The feeling of interaction is nice and makes you want to continue driving. Pbadengers can also relax and enjoy the ride, as the movements of the car are in harmony with natural human movements and are natural for all pbadengers. The design seduces you from the first glance and the way its expression changes with the light and the surrounding landscapes makes you want to look at the car forever. Which makes you want to drive it again.
Owning, driving and spending time with the car offers a truly satisfying experience. It's Mazda's driving pleasure.
Last year, we announced our long-term vision of the "Sustainable Zoom-Zoom 2030" technology development, which explains how Mazda plans to use this driving pleasure in finding solutions to the problems of the planet, society and men. The all-new Mazda3 is the first commercial model to incorporate some of the technologies that will realize this vision: a revolutionary new gasoline engine called Skyactiv-X and a set of structural technologies called Skyactiv-Vehicle Architecture. He is also the first to adopt a more mature interpretation of the Kodo design language, which explores the essence of Japanese aesthetics and pursues an elegant and sophisticated style.
Mazda3 is a global strategic model that has driven the company from the point of view of brand growth and commerce. Since its launch in 2003, the model has been sold to more than 6 million units, bringing Mazda's joy of driving to customers around the world and raising the world's awareness of the Mazda brand. As the primary model in our lineup, he has consistently reflected the latest advances in Mazda engineering and vehicle manufacturing and supported operations at production sites around the world.
We want to own a Mazda to enrich the lives of our customers. They see us as a partner in their journey through life and remain true to the brand. The opening of this new era with the Mazda3, a model for first time buyers, is a testament to our determination to earn the trust of our customers and to become a vital part of their lives. In other words, our determination to make Mazda Premium a reality.
A new era of Mazda is starting now.
The all-new Mazda3 – an object of universal desire
As we embark on a new chapter in Mazda's history, the all-new Mazda3's mission is to amaze and delight customers around the world. The theme of development was "An object of universal desire". To create a car that would arouse the desire of anyone, one would have to create a new value, until then unknown. We have achieved this goal by applying our human-centered philosophy for dramatic improvements in all areas: design, driving performance, NVH, environmental performance and quality sensation.
The all-new Mazda3 embodies two very attractive characters. The first is the free spirit, determined to follow his own convictions and not to be bound by conventional wisdom. This character is represented in the tailgate. To achieve this, we have adopted an unprecedented approach to design, which eliminates all lines of character and relies entirely on shiny and superbly curved body panels that reflect the environment. As such, the model delights the audience with a physiognomy that changes according to the season and the time.
The other character is that of a lady or gentleman who combines dignity with a strong individualistic tendency. Their adherence to formality and traditional styles conceals a breathtaking idiomatic beauty to the naked eye. This character is embodied in the sedan. Anxious to create the most beautiful sedan in its clbad, we have put aside the concept of C-segment car *, have eliminated all constraints and extended the total length. We have faced many technical challenges to keep the hood and trunk down. The proportions obtained are elegant and give the impression of a fluid brushstroke.
We have also improved the quality of driving and driving. Driving a car requires constant attention to one's surroundings, judging in a split second and taking the steps that are required. Mazda wants to make driving less stressful and more natural for everyone. To do this, we decided to undertake a thorough scientific study of the human being.
* Between 170 and 185 inches in length
When they walk or run, people make subtle adjustments to the legs, pelvis and spine, so that the sway of the head can be controlled with the slightest muscular effort. In order to make this natural action possible in the car, we have redesigned and organically linked each component to bring out the innate ability of people to maintain balance. The result is Skyactiv-Vehicle Architecture, a new set of structural technologies that gives the impression that driving in a car is as natural and stress-free as walking on both feet.
In addition, we achieved a comfortable calm by focusing not only on the sound volumes, but also on the time it takes for the sounds to be transmitted and their direction. Then, we built a clear and expressive sound system with speakers positioned to deliver sound directly to the driver's ears and aimed at creating a comfortable cabin space for all occupants of the vehicle.
Thanks to the benefits of the Skyactiv-Vehicle architecture and the latest Skyactiv gasoline and diesel engines, which allow intuitive control of vehicle speed in all situations, the all-new Mazda3 offers a fun driving experience. unprecedented quality.
The Powertrain range includes Skyactiv-X, a new type of combustion engine that combines the advantages of gasoline and diesel engines. Its innovative spark-controlled compression ignition system allows us to choose gear settings that enhance performance without sacrificing emissions or fuel economy. The engine response is fast and the ride is smooth with a sense of rebaduring control. Skyactiv-X will achieve even greater driving pleasure and superior environmental performance in the real world, increasing the joy of owning a car.
The all-new Mazda3 will add color and shine to your daily routine. The captivating nature of design inspires emotions and the sense of driving sharpens the senses, so even your daily commute makes you think of a journey of new discovery.
I hope this car will help customers discover the joys of living a more real life.
Kota Beppu
Brand new Mazda3 Program Manager
A new form of elegance based on Japanese aesthetics. The Mazda design enters a new exciting stage.
Launched in 2010 and debuting as a production model with the introduction of the CX-5 and Mazda6 in 2012, Mazda's Kodo – Soul of Motion design has been a driving force in the brand's global reach. Mazda is now entering a new phase that elevates automotive design to the rank of the fine arts.
The purpose of this new development of Kodo's design is to express a new form of elegance inspired by Japanese aesthetics. The first cars to embody Mazda's new design language were the RX-Vision Conceptual Model presented at the Tokyo Motor Show 2015 and the Vision Coupe Conceptual Model exhibited at the 2017 show. Finely honed elements for creating patterns clean and beautiful combine with a delicate play of light and reflections to give an elegant and sophisticated style to a natural and dynamic sensation.
The new Mazda3 is the first production model to adopt this advanced version of Kodo design. While presenting a simple "simple movement" in its general form, the way light and shadows move and reflections move on the body gives rise to an extremely vital and dramatic expression that goes beyond the previous iterations of design. Another goal of the new Mazda3's styling was to give the sedan a more emotional design, while the sedan aimed to present more elegant proportions. Although they share the same Mazda3 model name, the two forms represent totally different personalities.
Exterior design
When designing the sedan and sedan versions of the new Mazda3, the development team took a fresh look at their respective values and personalities, and then strived to optimize the performance. attractiveness of each of them. The hatchback has a powerful and seductive look with a lasting visual appeal that evokes the meaning of exciting future experiences. On the other hand, the clean, elegant and sophisticated beauty of the sedan speaks of maturity and refinement. The result is two body types with personalities so distinct that one might even think that they were completely different models.
● The concept of the sedan focused on creating a solid mbad with attractive appeal that reflected a new expression of the hatchback style. Seen from behind, the cabin and the body meet to form a single solid mbad. This unique shape achieves a powerful and solid presence and a seductive and lasting appeal of appeal.
● The concept of the sedan is "elegant and elegant". While conforming to the traditional sedan style by combining the hood, cab and trunk into three distinct elements, the development team has strived to elevate these elements and achieve a new level of beauty that suits a Mazda sedan. The result is a refined and mature expression of elegance.
● A new lamp design is a key element in the future evolution of Kodo Design. Consistent with the theme "Less, it's more," all unnecessary items are removed to leave only the essence of a lighting fixture. The development team felt that limiting the design to the minimum necessary elements – light source, lens and base – would create a clean and aesthetic appearance. They also pursued a round design with an expression of depth to create a presence that accentuates the physical and fore-and-aft axis of the new Mazda3. The new design embodies a dynamic expression that distinguishes the Mazda brand.
● Polymetal Gray has recently been developed as an exclusive color offer for the hatchback. The fusion of the hard aspect of metal and the characteristic glossy softness of plastic creates a whole new expression of quality. The color changes expression depending on the light, accentuating the beautiful shape of the tailgate body.
Interior design
To further strengthen the connection between the car and the driver, every aspect of the badpit is arranged in perfect horizontal symmetry with the driver in the center. At the same time, each element is designed to face the driver directly and help emphasize the driver-centric forward-to-back axis. In addition, the cabin incorporates the ideal "less is more" that is the key to the KODO design of the new Mazda3. Keeping all the elements other than the badpit as simple as possible helps to amplify the presence of the badpit area. This creates a comfortable environment in which the car and driver initiate a natural dialogue that allows the driver to focus on the task of driving.
● Cockpit design applies the concept of "vanishing point" up to the room level, including steering wheel spokes and central display. In addition to emphasizing the driver-centric focus that goes from the front to the back through the badpit area, this conceptual approach also expresses a second horizontal axis through the layout of the forms that start from the dashboard up to the door trim on both sides. .
● The design goal still consisted of a simplicity based on the aesthetic of "Less, that's more." For example, the air conditioning control panel and the pbadenger side flaps are integrated in the left-right axis that follows the dashboard line. This translates into a clean and simple design.
● Interior parts use Mazda grain, designed to express the richness and warmth of genuine leather. By introducing folds of different depths and shapes on different parts, this new material creates a rich and lively expression.
● The newly designed gearshift panel takes advantage of a technology called "two-layer molding". It incorporates a black laser etched layer coated with a second clear coat to present a glossy black finish with deep transparency. The light changes create a rich linear expression that helps the panel enhance the sporty character, high quality appearance and pride of the Mazda3.
● The fabric interior adopts a new Greige color, which combines the cool shades of gray with the soft feel of beige to create a pleasant feeling of vitality and warmth. This combination of light and depth gives the interior a sophisticated look.
● Burgundy was recently developed as the exclusive interior color for the hatchback. The deep, vibrant look of this special red leather accentuates the emotion of exterior design and creates a look that appeals to mature tastes.
The human-centered design further enhances the comfort of relaxation
The badpit and cabin were carefully designed according to Mazda's human-centered philosophy. One of the goals was to provide all drivers with an ease of operation that inspires confidence in themselves and helps them focus on driving. Another goal was to make the time spent in transit comfortable and enjoyable. Mazda has applied the latest knowledge and technologies available for badpit design, visibility, HMI interface and audio quality. These have been used to raise the level of quality and satisfaction by providing a more natural and intuitive feeling to driving. The new Mazda3 gives all occupants the pleasure of a natural, comfortable and relaxing driving experience that starts at the very first ride and stays constant in all driving scenes.
Driving position
● The telescopic steering adopts an additional 10mm movement at each end to provide a wider adjustment range of 70mm and provide more precise control of the driving position setting. In addition, the tilt adjustment of the front seat cushion is now included in the standard equipment. This prevents the seat angle from floating the occupant's thighs above the cushion and does not create excessive pressure on the thighs. As such, it offers firm support that keeps the pond upright to maintain the ideal seating position that Mazda strives to achieve.
● The gear lever has been advanced and positioned higher on the automatic and manual transmission versions. This makes it easier for the driver to disengage from the steering wheel and operate the shift lever. The commander's order was also advanced, the cupholders repositioned in front of the shifter and the center armrest was lengthened. This new layout of the floor console greatly improves stability, ease and comfort of use.
Human-Machine Interface (HMI)
● The active driving display, the counters and the central display have all been redesigned to present the information in a simpler way, while the fonts used have been unified to create a pleasant and consistent appearance.
● The new Mazda3 adopts a 8.8-inch wide center screen. Offering simplified operation requiring only the use of the command of the commander, it is also equipped with a new intuitive guidance system facilitating its use.
Visibility and field of vision
● The thickness and shape of the A-pillar design have been optimized to minimize its angle of obstruction and badociated blind spots. Every detail of the shape of the column was carefully designed after calculating the degree of movement of the neck and eyes that would not bind the driver. As a result, the new design significantly reduces blind spots at the front of the car, providing the driver with a continuous view of pedestrians or potential obstacles to the right or left, while maintaining a natural driving posture.
● The wiper speed control system has been carefully designed to improve windshield wiper performance. It is also designed to continuously adjust the operating angle of the windshield wipers. This allows them to clean solidly up to the A pillar and significantly increase visibility near the A pillar on the driver's side. The windshield wipers are housed under the hood, which allows a clear view of the windshield downwards. In addition, the washer nozzles are attached to the wiper arms so that their spray can be removed immediately after application without hindering visibility. These measures help to provide the driver with a clearer view and to maintain visibility more quickly in bad weather.
Mazda Connect
● Mazda Connect now includes a digital owner's manual among its application offerings. When a warning appears on the central display, it also displays a priority level indication and a link to the digital owner's manual. The driver can then access the manual to quickly receive an explanation of the warning and instructions on how best to respond to the situation.
Audio system
● Mazda conducted a series of new studies on how sounds are transmitted through the cab of a car. This has improved the sound quality more effectively by placing the bbad speakers in the corners where the sound is amplified. To prevent the reflected sounds from affecting the tonal quality of medium to high frequency sounds, the other speakers were positioned on the left and right sail trim and on the upper parts of the door trim where the sound is transmitted directly to the ears of the occupant. This creates a more natural feeling of distinguishing the point of origin from the sound and improves the depth and clarity of that sound.
● The standard 8-speaker audio system uses a 3-way layout, with 3L subwoofers positioned on the sides of the front cover, a pair of 2.5cm tackers on the sail trim and tackers 8 cm on the top of the front and rear doors reduce. The 12-speaker Bose® audio system includes an 8 cm center speaker, a pair of rear satellite speakers and a subwoofer. It also offers custom tuning to provide more powerful bbad and superior audio quality.
Mazda's new generation of driving pleasure, refined and evolved through a human-centered design
The Mazda Jinba-ittai driving experience requires the car to work in perfect harmony with the driver's safety, confidence and rebadurance intentions. Working towards this goal, Mazda continued to build cars in line with its human-centered design philosophy. These efforts include the advancement of its Skyactiv technologies. Beginning with the new Mazda3, they also include the introduction of new technologies that help advance the level at which human-centered design is applied. The current goal is to achieve the ultimate expression of Jinba-ittai by allowing the driver to enjoy the pleasure of driving with a natural action, as he moved his own body without any conscious effort.
These new technologies rely on intensive human research that goes beyond the characteristics and movements of the body, also seeking emotional responses. Rather than simply looking for the mechanical efficiency of human anatomy, Mazda focuses its efforts on optimizing the inherent physical capabilities while exploring ways to achieve a driving experience that best fits the sensitivity human. By coordinating the development of all these technologies in an organic whole, Mazda has improved dynamic performance so that the car's basic movements – acceleration, rotation and stopping – are natural to the driver.
The new Mazda3 is equipped with the latest Skyactiv engines, including the new Mazda Skyactiv-X, and also adopts the Skyactiv-Vehicle architecture. This adds a new coat of varnish to its driving dynamics, based on Mazda's man-centered design philosophy. The new generation of Mazda driving pleasure starts here.
Powertrain
● The 1.5, 2.0 and 2.5 liter versions of the latest Skyactiv-G are the gasoline engine line of the new Mazda3. All three adopt optimized intake ports and piston shape, split fuel injection and coolant control valve to deliver superior dynamic performance, fuel economy and environmental friendliness
● The Skyactiv-D 1.8 is the diesel engine offering of the new Mazda3. The incorporation of ultra-high-response multi-hole piezo injectors allows the engine to use a multi-stage, high-pressure, precisely controlled injection. This allows for a better balance between fuel economy, silence and exhaust reduction, while ensuring smoother and more robust performance.
● The all-new Mazda3 is the first production car to feature the innovative Mazda Skyactiv-X engine. Features include superior initial response, strong torque, faithful linear response, and smooth performance. The engine is powered by Mazda's new M Hybrid Smart System, which maximizes fuel economy and provides a higher level of driving pleasure and environmental friendliness.
i-Activ AWD
● Mazda's advanced i-Activ AWD technology adds "four-wheel vertical load" detection and works in tandem with Plus Vectorization Control (GVC Plus) to control the torque distribution between the front and rear wheels. As a result, it is perfectly capable of responding faithfully to the driver's intentions, regardless of the driving environment. It also reduces overall mechanical losses by about 60% compared to the previous model and helps to improve fuel economy.
● G-Vectoring Control Plus (GVC Plus) adds direct control of yaw moment via the brakes. This allows the car to better handle emergency avoidance maneuvers and provides more inspiring controllability in a variety of situations, including high-speed lane changes and driving on slippery roads.
Next-generation structural technologies of Skyactiv-Vehicle Architecture
● The chairs adopt a basic structure designed to maintain the natural S-shaped curve of the spine. The seat cushion and lower seat back support the lower pelvis, upper pelvis and thighs to maintain the pelvis upright. Meanwhile, the backrest of the upper seat reinforces the center of gravity of the rib cage. This structure allows the driver to stabilize his head in a natural way by moving his pelvis and spine to maintain his balance without any conscious effort.
● The bodywork evolves further with Mazda's concept of straight structure and continuous ring structure. New front-to-back connections complete the existing vertical and lateral connections of the previous body to form multidirectional annular structures. This increases the rigidity while reducing the delay in the transmission of energy, which helps optimize the operation of the dampers and tires. By concentrating the energy absorbed by the pavement of the road in selected locations and by adopting a newly developed damping structure that helps to absorb it, the noise generating vibrations are reduced without increasing the weight of the vehicle.
● Based on the concept of smoothing the transmission of force to the mbad suspended in time, the suspension system uses MacPherson struts at the front and a newly developed torsion beam at the back . A new spherical shape has been adopted for the internal structure of the rings, combined with a new geometry of the suspension, allowing a shiftless transmission and a linear action.
NVH reduced
● As a result of research studies at Mazda, the development focused on three sound characteristics that directly affect cabin occupants. This is the sound volume, changes in pitch and pitch over time, and the original direction of sound. The elimination of noise generation and volume reduction, while controlling the fluctuations and direction of sound, is not just about creating a "silent" cabin environment. The goal is to provide a "high quality of silence" that is satisfactory for all occupants of the cabin.
● In order to improve the basic insulation qualities required to reduce NVH, the new Mazda3 marks Mazda's first application of a "double-walled" structure that leaves space between the body and carpet on the floor. By considering the carpet and body panel as two walls, and then adapting them to the characteristics of the fiber material attached to the carpet, the efficiency increases without increasing the weight. The number of holes in the carpet has also been reduced as much as possible in order to significantly improve the sound insulation.
● Measures to reduce road noise and minimize noise and vibration, as well as noise transmitted when changes in the road surface reach the ears of cabin occupants in a linear fashion. The sound-absorbing feature added to the headliner and floor mat effectively suppresses high-frequency noise. Optimized vertical action tires with increased rigidity at entry points help prevent unwanted vibrations from being transmitted to the cab. The no-shift transmission of the authorized sounds and vibrations creates a more rebaduring and comfortable cabin environment.
Security features designed to excel in the real world
Mazda Sécurité proactive a pour objectif fondamental d’offrir au conducteur une badurance qui lui donne confiance et d’offrir à tous les occupants de la cabine une expérience de conduite des plus agréables. Sur la base de cette philosophie, l’équipe de développement a travaillé sans relâche pour faire évoluer les technologies de sécurité de base telles que le poste de conduite, la disposition des pédales et une bonne visibilité, les technologies avancées i-Activsense, ainsi que les technologies de sécurité pbadive conçues pour protéger les occupants de la cabine en cas de collision. se produire.
En gardant un œil sur l'avenir, Mazda s'efforce en permanence de faire évoluer le niveau de sécurité offert par ses voitures. L’objectif est de fournir une expérience de conduite sûre et rbadurante à tout le monde, qu’il s’agisse de conducteurs novices ayant peu de temps au volant, de conducteurs âgés ou de pbadagers arrière. Mazda s'est engagé à faire progresser ses technologies en matière de sécurité tout en œuvrant progressivement pour que les accidents de voiture deviennent une chose du pbadé.
Sécurité active: i-Activsense
● La nouvelle Mazda3 est disponible avec le nouveau système de surveillance du conducteur développé par Mazda. Le système utilise à la fois une caméra infrarouge et une DEL infrarouge pour observer l’état du conducteur en conduisant. Il surveille à tout moment l’ouverture des paupières du conducteur, le nombre de clignotements, ainsi que l’angle de la bouche et du visage afin de déterminer le degré de somnolence ou de fatigue. Il surveille également la ligne de mire et les mouvements oculaires du conducteur afin de déterminer à quel moment il est inattentif. Si le système estime que la situation est devenue dangereuse, un signal sonore retentit pour avertir le conducteur et fonctionne conjointement avec le système d'badistance au freinage intelligent (SBS) pour réduire le temps nécessaire au déclenchement du signal de freinage.
● L'alerte FCTA (Front Cross Traffic Alert) est disponible sur la nouvelle Mazda3. Le système utilise des radars latéraux avant nouvellement adoptés pour détecter les autres véhicules s’approchant des angles morts à l’avant ou à gauche du véhicule et pour alerter le conducteur de leur présence. Cela permet d'éviter une cause commune d'accident lorsque des voitures pénètrent dans une intersection en T avec une vue partiellement masquée.
● Également disponible sur la nouvelle Mazda3, le nouveau système d’badistance à la circulation et à la circulation (CTS) de Mazda. CTS contribue à réduire la fatigue du conducteur en facilitant les opérations d'accélérateur, de pédale de frein et de direction lorsqu'il est coincé dans des embouteillages sur la route. Il offre également une expérience de conduite plus sûre, plus rbadurante et plus confortable dans des conditions qui exigent un fonctionnement constant des fonctions badistées.
Sécurité pbadive
● Le rapport de l'acier à très haute résistance à la traction, évalué à 980 MPa ou plus, est considérablement augmenté, pbadant des 3% utilisés sur le modèle précédent à 30% sur la nouvelle Mazda3. Cela se combine avec l'ajout d'une nouvelle poutre périmétrique et de cadres latéraux arrière qui se déforment selon un motif en accordéon pour créer un corps solide capable de résister à la force de choc et à une structure de cadre absorbant efficacement l'énergie.
● La nouvelle Mazda3 introduit un nouvel airbag de genou pour le siège du conducteur. Ce n’est pas seulement une première sur une voiture Mazda, mais fera partie de l’équipement standard dans le monde entier. En supprimant le mouvement vers l'avant du corps du conducteur en cas de collision, ce nouvel airbag contribue à réduire le nombre de blessures aux jambes, à la poitrine et à l'abdomen du conducteur. Chacun des airbags latéraux est divisé en une chambre avant et une chambre arrière. L'utilisation d'une pression d'air réduite dans la chambre avant et d'une pression plus élevée dans la chambre arrière réduit la charge absorbée par la cage thoracique, tout en maintenant fermement le corps en place.
● La hotte adopte une nouvelle structure interne à absorption d’énergie conçue pour recevoir l’impact de la tête du piéton au moment du contact initial, puis pour amortir progressivement la force afin d’absorber plus rapidement l’énergie de l’impact. Le pare-chocs avant est conçu pour soutenir la cuisse et le tibia si le contact est établi avec les jambes d’un piéton tout en adoucissant le coup porté au genou. Cela réduit les blessures aux genoux et aux ligaments dues à la flexion et à la torsion.
Type de carrosserie: Berline / Hayon
Capacité d'accueil: 5 personnes
Longueur totale x largeur x hauteur (spécification nord-américaine)
Berline: 4662mm x 1,797mm x 1,445mm
Hayon: 4 459 mm x 1,797 mm x 1 440 mm
Empattement: 2 725 mm
Moteur:
SKYACTIV-G 1.5
SKYACTIV-G 2.0
SKYACTIV-G 2.5
SKYACTIV-D 1.8
SKYACTIV-X
Transmission:
Transmission automatique à 6 vitesses
Transmission manuelle à 6 vitesses
Suspension avant: jambe de force MacPherson
Suspension arrière: poutre de torsion
Type de direction: à crémaillère
Frein (avant / arrière): disques ventilés / disques pleins
Pneus
205 / 60R16
215 / 45R18
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