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The Middle East and North Africa – including Turkey – will have 20.8 million video-on-demand subscribers in 2023, compared to 5.22 million at the end from last year, according to Digital TV Research.
According to the OTT TV & Video Forecasts report for the Middle East and North Africa, Turkey will remain the market leader over certain distances, with 6.72 million subscribers to the SVOD, about one-third of the total. total
Netflix will remain the entire region, with 3.57 million subscribers in Arabic-speaking MENA countries and 7.41 million across the region in 2023 , according to Digital TV Research.
The eight major multi-national platforms – Netflix, Amazon Prime Video, Icflix, Starz Play, Iflix, Wavo, beIN Connect and Shahid Plus – will account for three-quarters of SVOD subscribers in the region by the end of 2023, against 56% in 2017. Leaving Israel and Turkey, these eight platforms The SVOD's business figure in the region is expected to be multiplied by six in 2023 to reach $ 2.03 billion ($ 1.74 billion). 39; euros).
The Turkish market leader will add $ 451 million to more than double its total business figure. $ 603 million by 2023. Saudi Arabia will increase its SVOD revenues by a factor of seven to reach 351 million US dollars in 2023.
"Netflix dominates in the MENA region This is partly because it operates in more territories than its Arab competitors – it has substantial submarine bases in Israel and Turkey – but its success is inferior to the Geographic reach The global appeal of its original content has spread throughout the region, "said senior badyst Simon Murray.
"Although the total number of subscribers will increase dramatically, there are just too many Arab platforms.They do not offer enough original or exclusive content to seriously challenge Netflix. We do not believe that the market can support as many Arab platforms in the long run, our report only covers paying SVOD subscribers – not those who receive free platforms as part of their pay-TV subscriptions. "
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