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A report released Wednesday by the Norwegian Consumers Council alleges that Facebook and Google have influenced users to share data with the use of misleading wordings as well as confusing interfaces. So-called "dark models" manipulated users to accept privacy options that favored businesses, not users.
The NCC states that Facebook and Google are not intended to offer users real choices. Moreover, their choice of dark patterns is contrary to the general data protection regulation that was put in place last month in Europe. The NCC claims that the manipulation of users in the sharing of information is an indication of the lack of respect for the privacy of people.
NCC further alleges that users who refused to choose certain parameters could in some cases delete their accounts. Faced with such allegations, the Norwegian trade organization and other consumer and privacy groups in Europe and the United States urged the European authorities to investigate complaints against Facebook and Google and , to a lesser extent, Microsoft. If we discover that the companies have violated the GDPR, they will be liable to fines of up to 24 million US dollars.
In their report, the NCC concluded that the default settings offered by technology companies favored business rather than prioritizing the end user. The report states that users are changing their preselected settings on rare occasions, but Facebook and Google offer the least respectful choices for privacy.
Unfortunately, personal sharing data is presented as well as the use of targeted advertisements. userthrough the wording and design. Most worrisome is the fact that users who prefer stricter privacy options often receive warnings about possible loss of functionality.
The impacts of the NCC's findings are not limited to users in Europe. Charles King, senior badyst at Pund-IT, says the problem is that since the recent implementation of GDPR by the EU, companies must avoid breaking regulations or heavy fines.
King claims that the dark practices have become so ordinary it has become difficult to rub them. Thus, technology companies have managed to monetize the data. AdCellerant's CEO, Brock Berry, says Facebook and Google have created powerful platforms and businesses from their users' data.
Although NCC mentions Facebook, Google and Windows 10, the awareness reflects the problem of confidentiality. by most software companies. Josh Crandall, Senior Analyst at Netpop Research, says that almost all technology companies collect data about their users. Therefore, this is not a problem that only affects large, high-tech companies.
However, there is hope that the practice will end given the heavy fines that companies are likely to face.
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