The ice cream debate surrounding the Ben & Jerry’s boycott continues to intensify after an Israeli NGO announced plans to launch its own counterfeit brand of the popular label after announcing it would stop selling in the West Bank and in East Jerusalem.
As first reported exclusively by The New York Post, the Tel Aviv-based Shurat HaDin Law Center asked to sell the popular ice cream under a new brand: “Judea and Samaria’s Ben & Jerry’s,” in reference to the biblical names of the West Bank areas. The announcement was reportedly made in a letter to the CEO of Ben & Jerry’s parent company, Unilever, on July 23, where he said he had filed a trademark with the Israeli Justice Ministry.
The new brand will look a lot like the original and include iconic flavors, such as Cherry Garcia, but with a new Zionist twist. According to The New York Post, some of the new flavors will be “Frozen Chosen People”, and the cover will be the same as the typical Ben & Jerry’s, except for the notable inclusion of the father of modern Zionism, Theodore Herzl.
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According to the report, the organization has already entered into negotiations with ice cream makers.
The legal nonprofit is ready to take this to court if necessary, arguing that the ice cream giant has essentially lost its mark by melting under the pressure and announcing it will stop selling in the settlements, according to The New York Post.
The announcement by the ice cream company that it would stop selling its famous frozen deserts to what it called the “Occupied Palestinian Territories” sparked a heated debate around the world, with many Israeli politicians outraged by this. decision. The movement’s perceived link to the Boycott, Divestment and Sanctions (BDS) movement targeting Israel has also sparked new controversy, especially as many organizations have characterized the movement as anti-Semitic in nature.
