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first meal in the morning spend more on organic foods,
gluten free and integral. This is reported by the third edition
from the Observatory Osservatorio Nielsen GS1 Italy, which he badyzed
information on the labels of 54,300 products
mbad consumer foods placed in the area of the first
breakfast and the crusaders with sales figures
in supermarkets and hypermarkets in Italy. The fashion of
Salvation, stresses the study, pushes to increase spending
for private products of components considered critical (such as
fats, sugars and palm oil, but also lactose and gluten) and
for foods rich or enriched in beneficial substances, such as
fiber, oats or spelled
In particular, the "free food" has reached
42.1% of sales in the breakfast area:
twice the national average for food.
The same situation applies to organic foods bearing the logo.
on the label, which have an impact on the breakfast
twice the average of the food sector e
an increase of 8.3% in 2017. On the table of the first
the products are still not present at breakfast
intended for people with food intolerances. The badysis of the
most widespread claims about the packaging of products for the
breakfast sees the first place "without palm oil", which has
27.1% of sales, followed by
"with fiber" (7.4% of share, + 4.6% per year) and "integral" (7.2% of
part, + 4.3% annual growth).
During 2017, the growth of
especially foods with brown sugar (+ 17.2%), "without
palm oil "(+ 13,1%)," without added sugar "(+ 10,6%), with
rice flour (+ 9.8%), those "low in fat" (+ 8.3%) and
organic (+ 8.3%). Overall in 2017, they reached the
12.2% impact on sales, with annual growth of
3.9%, but still below the overall average
of food: the part of "gluten-free" products is half of
which holds in the whole of the food consumption. They follow, with
a share of 16.1% each, the "rich" products and those
emphasize their italianity on the label
3% and 1.1% respectively). To complete the basket of
expenses, products with stamps and certifications related to
origin or sustainability (15.9% share, + 2% trend),
reminiscent of lifestyle-related claims on etiquette
(12.8% of share, + 5% over 2016) and, finally, those intended for
people with food intolerances (12.2% share,
3.9%).
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