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Fans have noticed: Marco Mengoni has disappeared from social media and the mystery is born immediately from what happened, why this decision was made. Via Facebook, Twitter and Instagram
The social pages, which count about 5 million fans as a whole, have been turned off and no one knows what happened to the singer. Fans are in fibrillation, since they have been waiting for a while: his last album, The Things I Did not was published in December 2015.
Social networks have been filled with various badumptions, increasing curiosity. On Twitter "Marco Mengoni" has become a hot topic and somebody has gone crazy with hashtags like #eclissidelMengoni and #WaitingforMengoni. The latter contains all the fans' expectations for his return in style.
His entourage guarantees it: there is no controversy with channels or other social users, as sometimes happens when we call. But then, what really happens to the winner of the third edition of XFactor? The underlying suspicion is that he is preparing an announcement, on which, however, the most complete secrecy remains.
On the other hand, this communication strategy would not be new: it was already implemented by the American singer Taylor Swift in 2017, then reappear and promote the album that would be published a few months later. A year before, in 2016, it was Radiohead to disappear from their accounts and then go up two days later and announce their new album.
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