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A real epidemic of narcissism it is spreading in the world. And to free it, also creating an addiction, there are social networks, Facebook in mind. Let's say the truth, who never thought or said, maybe in a bar conversation? But this time, the evidence is objective: to blame the world's most popular social network for fueling an escalation of narcissistic behavior. pathological level is a group of scientists from the University of Swansea, UK, and the University of Milan. In the pages of the Open Psychology Journal, one of their studies shows that the display of selfies and other visual content enhances the narcissistic traits of the personality to the point of triggering a mechanism. selfexaltation that may fall into the pathological.
Daffodils bloom on Facebook
Narcissism is a characteristic of the personality that leads to the search for visibility, with a presumption of superiority and a tendency to exploit others. To understand if and to what extent the sharing of images, selphie and other visual content can lead to narcissistic behavior, researchers have been monitoring for four months personality changes in 74 subjects aged 18 to 34 years. By recording, in parallel, their social activities.
The results were unequivocal: the more people used social media to post images, the more narcissistic they were. In particular, in subjects with problematic post-visual social use, after four months the narcissistic traits were increased by 25%, arriving in many of them a overcome the clinical cut for the narcissistic personality disorder.
Narcissism fueled by the selfie
"We knew that there was a relationship between narcissism and the use of visual displays on social media," says Phil Reed, a researcher at Swansea University, "but it does not exist. Was not clear if narcissists preferred this mode on social networks, or if the use of different platforms could cause an increase in narcissism.Our study confirmed both cases and in particular that post a selfie makes more and more narcissists".
All but one of the study participants used social media, with an average online connection time of approximately 3 hours a day, to the exclusion of the use for professional purposes. But some claimed to use social media even 8 hours a day for non-professional purposes. the 60% of participants used Facebook, 25% Instagram and 13% Twitter or Snapchat, in the vast majority of cases, to publish images.
Who is at risk and who is immune
"If we consider our sample as representative of the population, which is rather realistic, it means that 20% of people it could be risk of developing narcissistic traits badociated with problematic use of the social in visual mode, "says Reed." The use of social centers focused on visual modes, "he adds. Roberto Truzoli The University of Milan, director of research, "may emphasize that narcissists are perceived as a center of attention". And in the absence of inhibitory factors, one direct social censorship & # 39;the narcissistic personality has no limits: she tends to present herself in a grandiose manner and to realize omnipotent fantasies.
Those who use social networks, especially to publish verbal content, are relatively immune to this "viral narcissism", as above. twitter. In addition, explain the researchers, one can deduce from the increase in initial levels of participant narcissism that this way of using social media over time. The more numerous the narcissists were in the beginning, the more verbal contents they would publish later. "But considering the preference for the social in visual mode and, in particular, for Facebook, concludes Reed," we can predict a growing spread the narcissistic personality disorder".
References: Using Visual Social Media The Relationship Between the Initial Problematic Use of the Internet and Subsequent Narcissism
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