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One particular not to neglect during the summer holidays is sunscreen. A research of eDreams unveiled the habits of travelers under the sun with 13,000 people involved in Italy, France, Spain, United Kingdom, Portugal, United States, Sweden and Germany
S Front Front Italian The generational comparison shows an image of the holidaymaker population not very attentive to the damage caused by high sun exposure in the 20-29 age bracket. Millennials appear to be "atomic" tans : just over half of them (59%) use a medium-high sun protection factor.
The other generations (from 30 to 60 years) attest to the use of creams with an SPF index greater than factor 15 in 75% of cases ; the highest levels of awareness of the importance of adequate protection against the sun are recorded among the over 60, who are equipped with products with a medium-high screening in 80% of cases.
The Italian figure goes against the average global trend : Millennials are three times more aware of their parents. On an international scale, 15% of baby boomers have never bought sunscreen, compared to 7% of millennials
In addition, young Italians aged 20 to 29 are among those who Spend more hours under the sun with 4% of them tanning for 7 to 8 hours a day, and they are also the ones who care less about the effects of UVA rays.
Italian men are more attentive to protection against sunlight than women . Research shows that men choose sunscreen to prefer medium protection products, with 10% more compared to women who buy creams with SPF 15-25. The fair bad confirms also being dependent on the number of hours spent in the sun: 15% of holidaymakers are exposed to UVA for 5/6 hours a day, compared to 10% of men.
Italians: yes to super tanning, but there are countries that care less about skin care . In comparison with other countries, we are the ones who use the most tanning oil, followed by Americans, French and Germans. On the face of skincare during the summer holidays, however, there are those who pay less attention than our compatriots: Swedes and Americans are among the nationalities who do not take any precaution against the dangers of sun exposure. 18% of Swedes do not use any form of protection, just like 21% of Americans, against only 6% of Italians who are exposed to the sun without sunscreen. Worldwide, on average 12% are travelers who do not use any form of protection
The Portuguese are the most virtuous at the European level : 90% uses a protective filter from medium to very high, followed by 88% of Spaniards, 76% of Italians and in the last positions still Americans and Swedes who reach barely 70%.
Only Swedes are those who spend more hours in the sun with an average of 3.55 hours a day. The least amateur sunbathers are French with 2.08 hours, Italy is 2.59 hours, worth in line with the world average of 2.58 hours (in a two-week stay is equal at 36 hours under the sun). Great Britain goes against where more than 30% of travelers avoid sunbathing
The main criteria for travelers, for l 39; purchase of sunscreen are the SPF factor, in the first place, trust in the brand, and the method of application.
Info: edreams.it
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