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It's 7/11 Day, which means free slurpees for all.



But for the 7-11 year olds, the 7/11 is a party, a gift and the official presage of the slurpée season.

Nowadays, the chain of convenience stores offers a small free slurpee to any customer who crosses its doors, without commitment. The offer is valid from 11h to 19h.

But before pledging allegiance to Slurp, pay homage to his story. Here's all you need to know about the US's favorite oil spill.

Slurpee is an iced sugar-free brain that customers have been craving since the 1960s. It comes in classic flavors such as Coke, Cherry and Blue Raspberry, as well as all the strange combinations that customers can imagine. Some of them are neon-colored neon and, yes, a few sips can dye the tongue.

To get this mud "only Slurpee", the Slurpee machines are equipped with a compact refrigeration system that combines syrup, carbon dioxide and pressurized water in a freezing chamber. "They're served at 28 ° C," Jacob Barnes, director of the 7-Eleven exclusive drinks department, told CNN CNN.

The first Slurpee did not call himself a Slurpee at all

Believe it or not, the original Slurpee is not native to 7-Eleven, although it was created under a different (but familiar) name.

According to the Kansas Historical Society, the Kansas businessman, Omar Knedlik, bought a modest Dairy Queen franchise in the early 1950s. His store did not have any foundation, so he kept the bottles of cola in the freezer. Customers have gone crazy for the ice-sparkling combo.
The 7-Eleven sold the ICEE first. They renamed slushies slurpees in 1967.

In 1958, with an air conditioner torn off the dashboard of a car, Knedlik built a machine to freeze non-alcoholic soft drinks and distribute them in a pleasing form. And so, the modern ICEE was born.

7-Eleven was looking into the brain-freeze sector and selling his own ICEE machine to Knedlik in 1965. People loved them. In 1967, ICEE machines were installed in all 7-Eleven sites in the country, said Barnes.

You can probably guess the origins of his name

It is named after the sound when you sip it in the straw. Or at least that was what it looked like when a 7-Eleven adman thought of this name during a brainstorming session in 1967.

The company wanted to rename the ICEE with an original name, and the Slurpee was born. ICEEs are still sold in movie theaters, theme parks and random spots, but 7-Eleven is still the only spot to score a Slurpee.

The original flavor is always the most popular

Like the very first Slurpee ever served, Barnes said the Coke Classic flavor dominated in Slurpee sales. It is closely followed by cherry, but Slurpers, beware – it will leave a red-tinged ring around your lips.

Teenagers made the Slurpee popular

The Slurpees broke out when Americans began touring around the United States via the newly built highway system in the post-war era, Johnson said. And rather than exploring the mothers on the road, the day-trippers wanted consistency in food. That's when franchises such as 7-Eleven and Dairy Queen have taken off, CNN's Sarah Wassberg Johnson, a food historian, told CNN.

But to consolidate the Slurpee's place in the cultural canon, its creators knew that they had to take into account the demographic group that would make it cool, namely young people.

The 40 best DJs on the radio have made a big contribution to the success of their morning shows, Johnson said. 7-Eleven, licensed clothing and limited edition cups advertising superheroes and sports stars to encourage children to gather them all – and to drink more Slurpees.

Before the coffee cooled down, teens had their caffeine dose in the soft drinks at the gas stations after school, a ritual that took flight with the Slurpee, she explained.

"It's a delicious frozen dish, cheap, that sells way too big," Johnson said. "So, if you're a sweet teenager, going for a walk with a Slurpee is pretty cool."

There was a good chance that some marketing efforts were vexing to attract the younger ones. In 1970, 7-Eleven released a groovy disc based on its sugar bomb, dubbed "Dance the Slurp". Yes, there is a rhythmic solo slurping, and yes, the only words are "slurp".

The biggest fans of the Slurpee are not American

They are American-made, but nobody turns the Slurpees as fervently as the Canadians.

For 20 years and more, Manitoba has been the world capital of slurpea. Even the toughest winter in decades has not been able to deter Canadians from the cold, melted snow.
The people of Winnipeg love the slush so much that they voted to rename a "Slurpee Way" road.

The slurpe season, Barnes said, is clearly throughout the year.

America's obsession with sugary drinks stems from prohibition

Americans can blame their sweet tooth for prohibition, Johnson said. When alcohol was banned in 1920, people were forced to look for a new legal vice.

The soda fountains used as shakes and colas took off, and the consumption of sugar, especially among white adult men, exploded, she said.

Frozen and syrupy drinks have even older origins, dating back to the Roman Empire, when Emperor Nero drank an iced, honey-sweet drink, the slurpee of nature.

"People are just addicted to icy sweet things," she said.

The future of the Slurpee is bright neon

The Slurpee continues to beat after 54 years, but can it last?

Johnson has no doubts.

"I think they're always going to be a buy-in opportunity," she said, adding that as long as people would continue to make trips on the road and stop at 7- Eleven to get gasoline, franchises would have a consumer base. "They are so cheap, and they are so tempting, and they come in bajillion aromas."

The Slurpee has survived even when consumers have abandoned fast-food conglomerates instead of cooler, less calorie options. Perhaps, said Johnson, 7-Eleven will subcontract artificially flavored syrups to obtain a fruit-based mash as part of a healthy nut remedy.

Barnes said that drinks remain popular among the generation of consumers who were teenagers when slush became popular.

"For older Slurpers, Slurpee drinks bring back nostalgic memories of finite summers, fun summers and sharing with the family," he said.

And for those who have not tasted the technicolor magic of Slurp, there is no better opportunity than today to join the club. After all, it's free.


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