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More than any other flagship Android product, Google Pixel has targeted iPhone buyers. In comparison with the rest of the Android space, the company is highly focused on the user experience rather than on gadgets, on aesthetics on data sheets. At best, its success in converting people away from Apple's walled garden is limited, but Pixel 4 years could represent a unique opportunity …
The biggest strength of Pixel is its camera
If you missed it, Apple has just announced a series of new iPhones. The iPhone 11, which follows the iPhone XR last year. And there is the iPhone 11 Pro and the iPhone 11 Pro Max – the spiritual successors of the iPhone XS and the iPhone XS Max.
There is no need to decorate it: these iPhones do not really overflow with new useful features. Hardware and software upgrades to the camera are certainly the most notable additions – Apple used them essentially and nothing else justified the addition of the nickname "Pro" on top phones. range – and even they mainly catching up on the status quo Android.
The LG G5, launched in 2016, has been endowed with a second popular ultra wide angle lens. Apple seemed to suggest that it was revolutionary for the iPhone 11 and 11 Pro. This may be true for those who just want the latest device running on iOS, but this is certainly not the case for smartphones. And we still do not know how the new iPhones will stack in real image quality.
Yes, I know that historically the argument "but the Android phone did it first!" Can be very tiring in some contexts, and ignore the nuance of only doing certain features once that & They are ready or good enough, but I think for the sake of clarity and fairness, Apple is really lagging behind in terms of cameras. (It's also true that Apple has become the undisputed leader of smartphone photography, in my opinion.)
Unless you live under a rock, you know that Pixel in particular has touted its cameras as a prime highlight. Regardless of the number of sensors (Pixel receives a telephoto lens this year, its own catch-up version), Pixel users were probably not surprised by Apple's announcements made yesterday. Most people just want to capture beautiful still images, and Pixel shows the example. Many would say that I spend the call too early, but I would bet that Google will maintain its lead this year.
The opportunity here is twofold: Google could make it known that even with its elite "Pro" phones, the iPhone is still catching up on the Pixel (especially with the "night mode", I guess, since Apple has barely given a passing mention and shown samples that do not seem surprising). And secondly, it is likely that the Pixel 4 will really be a great camera, especially for improving pixel performance. exposed their prowess of computational photography.
Wizard is great, while Apple is silent about Siri
Siri, the announcement made yesterday by Apple to make this year a unique opportunity for Google, was not mentioned: Siri. While Apple has floundered and apparently neglected its intelligent assistant with the latest batch of iPhones, Google doubles its lead in this space with the Pixel 4. Not only last years The Pixel 3 still has an artificial intelligence far superior to that of the iPhone 11 Pro this year. Pixel 4 makes things happen.
watch your mouth! https://t.co/vbV9BIwOfG
– Stephen Hall (@hallstephenj) September 11, 2019
I talked about it in more detail in my article about how Pixel 4 would be a major breakthrough for Google's software:
It may seem unusual to assign a generational successor to a service such as the assistant, but I think this is a good description of the changes that have occurred this year. With Pixel 4, using the wizard will look much more like a seamless interaction with artificial intelligence and less like issuing isolated commands.
The first time Google introduced this next-generation Google Assistant to Google I / O 2019, we had another insight into an ad that was leaked. In this ad, Google uses the phone to search for a photo seamlessly, send it to a friend and send an SMS, all with just your voice and no recurring keyword. Over time, this new integrated wizard will allow you to essentially control your device with your voice.
We do not know how useful it will be, but one thing is clear: Siri is ahead of his iPhone.
I think another argument needs to be made: a smart assistant – a really smart assistant, unlike Siri – is not just an interesting feature. Whenever I try an iPhone, the wizard misses me immensely and, with the Pixel 4, it goes even further. This is an essential part of how I use my phone (when I'm on a pixel), and it will probably become even more so. It could take years before Apple catches up.
Pixel 4 is the biggest pixel update to date.
Perhaps more simply, I think Google can take advantage of the fact that the iPhone 11 and the iPhone 11 Pro are both modest upgrades at best compared to recent iPhones. I've mentioned above that cameras are really the biggest upgrade for all users of the last two generations of iPhone (iPhone X and iPhone XS), and that's precisely the Pixel who has taken in advance over those last two years the only way they are an improvement.
To be honest, it's easy to see how it would not benefit anyone other than Apple. I think it's much easier to think that those who have already joined iOS and the Apple ecosystem will only happily catch up with Apple's catch-up. It is thus that this demographic has generally reacted to other means by which Apple had to "catch up". the iPhone is charging wirelessly pushing people to Android, or iPhone users were simply saying "thank you, I was waiting for it!" and were switching to the latest iPhone? I think we know the answer.
But for the people even recital Jumping towards the Pixel, I think it may be Pixel's best chance to stand out from the first. Holding the comparison strictly between Apple and Google, Pixel 2 has been overshadowed by the iPhone X, and Pixel 3 is the modest "tock" upgrade of Pixel 2 that has corrected some of its flaws. Pixel 4 seems to be a true third generation or Pixel line.
This year, the Pixel 4 will offer a smooth display at 90Hz – which should interest Apple fans if they use the iPad 'Pro Motion' and want it on a smartphone. The introduction of facial security by Google, which will benefit from Soli's radar sensor, will make it the only Android phone to compete directly with Face ID. His cameras – the long-time bragging point of iPhone users until a few years ago – will probably be amazing. And there is also the aforementioned Google know-how.
I'm not going to be optimistic enough to think that Google has a chance to magically reduce Apple's monstrous market share this year. But for the thoughtful iPhone buyer who will compare the iPhone 11 / Pro side by side with the Pixel, I think the latter will be even more appealing.
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