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The couple have never been shy about their combined love of power. When they got engaged, Ivanka Trump said in an interview that she knew Kushner was the one who found her ambition to match hers.
Yet now they find themselves watching the end of the ignominious Trump presidency: the United States Capitol is still showing signs of the murderous mob attack that violated the seat of democracy, thousands of soldiers from With the National Guard cordoning off the city, President Donald Trump impeached (again) for his role in inciting the mob and the family patriarch who deprived himself of his most powerful outlet after being permanently banned from Twitter.
To achieve their goals, Ivanka Trump and Jared Kushner must remove the pivot from all the pivots.
Instead of a vague and grinning final White House chapter, the couple are busy trying to stop the president from saying too much or too little, pouncing on a grenade they are not sure will detonate but not. will not be able to take the risk either. way.
A White House official sent this statement when asked to comment, “Ivanka came to Washington to give back to a nation that has given her so much and to fight for policies that help hard-working American families. For four years, she led policies that created jobs, empowered American workers, fed families in need, and supported small businesses throughout the pandemic. She is proud of her service and enthusiastic about her service. ‘to come up. “
Ivanka Trump was among those who pushed her father to make the Twitter video that ultimately banned him in the wake of the riot, according to a White House official.
In it, he told the rioters to “come home”, but in an off-script moment he added, “We love you”.
From her West Wing office, Ivanka Trump was responding to calls from politicians on Capitol Hill who were literally hiding from a vicious and violent crowd. Senator Lindsey Graham, a ubiquitous presence with the president on golf outings and vacations in Mar-a-Lago, was unable to reach out to Trump to beg him to publicly call for a halt to the insurrection, a source close to the conversation. told CNN. Graham therefore called Ivanka Trump, begging her to help talk to her father.
It was once again key Ivanka Trump among aides who prompted the president to release a subsequent video following his impeachment, again denouncing any future violence or conspiracy to wreak havoc across the country. There were no words of “love” this time.
The latest move was prompted by fears of potential legal exposure from the president, a source familiar with the recording told CNN.
And according to sources who have worked and socialized with Ivanka Trump and Kushner, their motivation was likely their fear of the state of their beloved money maker – the Trump brand.
“They are trying to keep what little left in terms of salable currency as assets,” said a source, who added that the shift from “before the insurgency” to “after the insurgency” has shifted the needle on Trump’s state. empire from perilous to terrible.
“The proof here of (the family’s) concern is how calm they are,” said another source, who notes Twitter’s muzzled screeds and suppressed bravado, including from Ivanka Trump’s brothers Donald Trump. Jr. and Eric Trump.
A sort of ‘farewell tour’ planned by Ivanka Trump to shore up political victories is now being shelved, someone familiar with the public relations blitz being discussed has said. Trump’s eldest daughter has made no secret of her desire to explore the candidacy herself, multiple sources confirm, two of whom questioned aloud to CNN if those dreams were now impossible to achieve.
“The idea that anyone will forget that their father instigated these attacks is pretty much nil,” said a political agent who worked in Republican politics. “If she wanted future voters to ignore how devastating the end of this administration is, it is a big push.”
The future is Florida?
Adam C. Smith, former political editor for the Tampa Bay Times and now a consultant at Mercury Public Affairs, said there was always a chance Ivanka Trump would get a pass in Florida, where the MAGA crowd is strong and forgiving.
“Until there is real evidence that the Trump brand is diminished with the militant base and the dominant MAGA wing of the party, and not just among elected Republicans and establishment types, I think ‘Ivanka would clearly remain in the lead against Marco Rubio, “he said. .
Trump might also sit down to see what public sentiment dictates for her future, or she might want to wait the required seven years of Florida residency and then run for governor. A source who knows her noted that Trump has never had a problem believing in his own importance.
“The lack of self-confidence is not something she suffers from,” the source said.
Political or not, Florida at least offers a more conducive environment to life than New York City, where several former friends have said the couple will not be welcomed with open arms in social circles.
The Kushner-Trumps also have a cabin at the Trump Bedminster Golf Club in New Jersey, which was recently remodeled to add more bedrooms. It’s possible they could land there for a while, but politically New Jersey isn’t Trump country either.
Florida, where Ivanka Trump has repeatedly campaigned ahead of the presidential election, might provide a safe haven, but the ease she and Kushner must have had in turning their years in Washington into new personalities in the Sunshine State is now over. .
Family dynamics
The Trump family itself is not the same as it was in terms of relationships from the years before Washington to the present day.
Perhaps the most broken of ties is the tenuous friendship Trump previously had with his stepmother, Melania Trump. The two women are arguably the most powerful and influential in the president’s life, and prior to the White House years, both were aware and respectful of their territory, according to sources close to the dynamics. However, Ivanka Trump’s perceived forays into the path of First Lady Melania Trump have led to tensions between women that are so bad, a source told CNN, with either of them reluctant to be in the same room.
In recent months, Ivanka Trump and Melania Trump have not actually been publicly photographed together, with the exception of the presidential debate in September and the Republican National Convention in August, where Melania sat on one side of the president with their son, Barron, his parents and the Pences, with Ivanka Trump on the other side of the stage.
On Thanksgiving, Ivanka Trump and the adult siblings attended Camp David, while Trump dined at the White House with Melania Trump, Barron Trump, and her parents. During the Christmas holidays, Ivanka Trump and Kushner did not visit Mar-a-Lago as they had in previous years. Although Ivanka Trump and Jared Kushner have a separate living space in Mar-a-Lago, where the first outgoing couple intend to live after the White House, a source said Melania Trump “doesn’t exactly have rolled out the welcome mat “.
Trump’s older siblings also have simmering issues, most of which have to do with the way the president has behaved over the past two weeks.
“There were a few finger pointing,” said someone with knowledge of the situation.
But if there was a time for the Trump family to continue with their bunker mentality and try to improve their image, it would be now – or hotels, real estate, branded retail and all the future business entities affected by Trump could be. irreparably damaged.
“I think this is once the family has to acknowledge that their actions have had consequences,” the source said.
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