J.J. Abrams: the new mega-agreement is near – Variety



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Although no decision has been made, JJ Abrams seems to be moving closer to the destination of a new mega deal for his Bad Robot production company that could be valued at nearly half a year. -billion dollars. Sources tell Variety WarnerMedia is becoming the pioneer of cinema and television behind "Alias" and "Star Wars: Awakening the Force". However, Apple would also be vying for an agreement that could have historical significance.

Variety For the first time last November, several major players sought Abrams' acceptance of a massive contract covering film, television, digital content, music, games, consumer products and theme parks. In addition to WarnerMedia and Apple, Disney, Universal and Netflix were also on the program, each explaining to Abrams why his studio suited him best.

The locations took place at the highest level. General Manager Bob Iger led Disney's Abrams parody, based on a personal report developed during the production of two Star Wars films. WarnerMedia's chief, John Stankey, spearheaded the company's efforts to close a deal and relied heavily on Bad Robot's pre-existing television contract with Warner Bros. Television, as well as its ability to offer a variety of landing sites to Abrams. backed-up content, from streaming platforms to theatrical events. In addition, the Comcast audiences brought everyone from Universal Filmed Entertainment Group to NBCUniversal CEO Steve Burke. In recent weeks, Disney and Comcast insiders began to feel that Abrams was going to use its talents elsewhere, even as both companies offer unparalleled theme park opportunities.

Apple has something else to potentially offer to Abrams. It launches a streaming service that could use a little more spice. An agreement with Abrams would help its digital efforts stand out from those of Disney, which is about to unveil Disney Plus, a content offering exclusive access to new content from Marvel, Pixar and LucasFilm.

The attendance was so intense that a free session of spitballing and self-stroking was compared by the studio directors to "The Bachelor", with jokes made between competitors on the recipients of the rose.

Despite Abrams's history in producing cold-chilling emissions such as "Lost" and hit movies such as "Super 8", some skeptics claim that he is more talented for reintroduce franchises such as Star Trek and Star Wars to create them. of all the fabric.

The defendants have not yet learned that Abrams has found a home, but they are waiting for a decision to be announced early this summer.

Elaine Low contributed to this report.

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