Jack Dorsey wants to fix Twitter, so here are some common sense ideas



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TThe latest offer of witter to try to repair the social media site is another imminent disaster for a company that does not seem to understand its user base. Although CEO Dorsey deserves congratulations for his legitimate attempts to understand users' frustrations, he has once again presented a series of flawed solutions to all the problems.

Twitter users constantly complain about the inconsistent application of robots, harassment and usability. Dorsey and his company have decided to respond to this situation by removing the visibility of the numbers "J" likes "and" Retweet ", which NBC News has announced in order to make the site" more user friendly ".

Jack, you have a problem, but that is not it.

Twitter is not an abuse fiasco because the "relationship" between comments and likes exists. His speech turns into vitriol speech because Twitter encourages the dehumanization of other users and maximizing engagement by being as incendiary as possible to gain relevance in the feeds ordered by Twitter. Unlike Facebook, which involves some accountability, or Instagram, which emphasizes the commitment of "likes" compared to comments, Twitter is the online equivalent of the 405 at 5 pm . a Thursday. Unverified users, and especially robots, have no reason to act thoughtfully or with an iota of empathy. You can simply prevent people from merging and merging without the loneliness of your own car telling you, stammering like a sucker that you just cut smoke behind you.

"I like" and "Retweets" contribute positively to Twitter. That's the comment and the substantive commitment that is the problem.

Twitter still maintains that it is a platform and not a publisher. To maintain this legal protection, they can not just start controlling the speech, and no American should want the tech giant to go into censorship. But Twitter can try to pull users out of their cars and encourage them to behave like real people, not like small armies of trolls.

For starters, Twitter must turn its two levels of accounts, verified and unverified, into three. Twitter should split audited accounts into anonymous and non-anonymous accounts, giving priority to non-anonymous accounts. People behave a little less like keyboard warriors and a little more civilized when they are held accountable for what they say, while @ johnmaga69 or @imp3achdrumph have no reason to behave differently than trolls. Twitter should not completely ban anonymous accounts, as many are harmless and fun, but the more names and faces they give their accounts, the less hostile the site will be.

Twitter should also facilitate direct communication with other users, adding sorting mechanisms such as "mark as unread" to direct messages. This could result in more Twitter clients being shared face-to-face rather than publicly available.

Finally, for the sake of God, give us an edit button. It's obvious that Twitter is unique in the fast pace at which tweets circulate and that unlimited editing privileges can cause tweets to change into something fanatical or malicious after already generating thousands of tweets. retweets. But, what nuisance could we get with an editing limit of 30 seconds? Or why not let users 30 seconds to repair a typo before posting a tweet? Users just want to be able to correct a typo. Even a maximum of character change could be useful.

Twitter continues to try to reinvent the wheel without understanding that it is impossible to change human nature. But he can change his incentive structure.

By erasing all users by removing the positive signs of engagement to prevent it from contrasting with the negative signs, it will only heighten the anger. Instead, Twitter could simply entice its users to act a little less like robots and a little more human.

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