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EXCLUSIVE: Jada Pinkett Smith and Will Smith launch a new media company, Westbrook Inc. This is a multi-platform holding company created to execute the Smith family's global business strategy for content and exchange .
Westbrook Inc. will include subsidiaries including Overbrook Entertainment, Red Table Talk Enterprises, Westbrook Studios, Westbrook Media and Good Goods, recently formed, the latter being a raised goods business. Kosaku Yada will lead the new company as CEO. He is joined by Tera Hanks, former CAA Global Customer Strategy Manager. Hanks has been named president of Westbrook Inc. The team is also led by new director of operations, Gila Jones, chief financial officer Kevin McDonald, and vice president of business development Jesse Uram.
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The idea behind Westbrook Inc. is to leverage the Smith family's experience and success in the entertainment and media industries, as well as their proven success in the new media and technology environments, and to bring them together under one roof. one roof. The goal is to create and manage powerful and inclusive content on all major platforms – from short and medium digital content to more traditional TV shows and movies.
Co-founders Will Smith and Jada Pinkett Smith said the initiative would allow them to "fully immerse themselves in all areas of media and entertainment." With a great team of long-time family, family, and corporate partners, Westbrook Inc.'s mission is to showcase ideas, works of art and positive products that entertain and enable the greatest number of lives, by enticing the next generation of artists in the world. "
Westbrook Studios will serve as a studio for all new high-end television and film projects, including Westbrook Media and Overbrook Entertainment productions. Westbrook Studios is currently hosting the Emmy-nominated Emmy-nominated Facebook Watch series by Jada Pinkett Smith, Willow Smith and Adrienne Banfield-Norris, Talk Red Table. In addition to developing feature films, television series and documentary productions from a variety of voices, the company will develop projects as lead vehicles for Will Smith, in conjunction with the Smith family's extensive Hollywood network. Steve Bender joined the studio in the role of development finance.
Overbrook Entertainment continues to be led by its founder, James Lassiter, and its president, Caleeb Pinkett. Overbrook will continue to generate content, the most recent of which is Warner Bros.'s drama King Richard – Will Smith stars in the movie about Richard Williams' role in helping his daughters Serena and Venus move from Compton courts to iconic tennis champions – to multiply projects such as Karate Kid's impact on YouTube Cobra Kai.
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