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Jamba Juice changes name … to Jamba.
The company will continue to sell juice, it only wants its customers to know they are not just juice. To accompany the new name, their new slogan is "Smoothies. Fruit juice balls. "
In fact, Jamba's new plan is to focus on his bowls, according to Nation's Restaurant News. This would be a response to the increase in healthy food choices, with an increase in the number of fast and casual salad chains and poke restaurants. With more and more competition, Jamba hopes to capitalize on their brand.
"When the brand was created in San Luis Obispo, almost 30 years ago, it was basically a small fruit juice store with a great idea," Geoff Henry told NRN , president of the brand. "This brand has led the way in making wellness more accessible and, in doing so, has created a multi-billion dollar smoothie and fruit juice category."
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"The reality is that many guests do not know that Jamba offers bowls," continued Henry. "Therefore, the name change with the new sub-brand is a way to help showcase our wider range of offerings and to keep up with market developments."
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The new menu will feature ingredients like matcha, acai and spirulina. In order to offer their customers a lower amount of sugar, Jamba is associated with a nutritionist to meet the new popular diets. In addition to that, the brand is working on a cloud-based system for customers to purchase items. They also teamed up with Uber Eats to ensure that drivers have access to insulated bags.
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"It's certainly an exciting time to be part of Jamba," says Henry.
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