James Bond film opens at low end – The Hollywood Reporter


No time to die reported at the North American box office with an estimated opening of $ 56 million as Hollywood tries to recover from the COVID-19 crisis and lure older people to the movies.

The photo from the James Bond event – featuring Daniel Craig in his final round as 007 – marked the fifth-best domestic opening in the pandemic era and had no trouble placing No.1 for the weekend before Venom: let there be carnage, which made $ 32 million on its second outing after opening to $ 90 million last weekend.

Before the weekend, MGM and EON Productions’ No time to die had hoped to cross $ 60 million when it launched nationally based on presales and advance ticket sales.

The film’s opening highlights the continued challenges facing the box office resumption as studios begin releasing adult films that have been repeatedly delayed due to the pandemic. No time to die has been postponed three times due to COVID.

While superhero movies such as Venom A treat on young consumers, the Bond series has historically been fueled largely by moviegoers 35 and older, a demo that is more reluctant to return to theaters throughout the pandemic. Older women in particular are nervous. No time to die has certainly managed to convince some adults to show up for the first time since the start of the pandemic, but cinema for this quadrant still hasn’t reached pre-pandemic levels.

No time to die male (64%), while 57% of ticket buyers were over 35, 36% of whom were over 45. For comparison, only 9 percent of ticket buyers will see Venom: let there be carnage the opening weekend of this film were 45 and over.

Another factor: No time to die – of which $ 250-300 million to be produced before a mega marketing spend – lasts two hours and 43 minutes, cutting screen times and making the Bond film the longest.

Bond films have never had huge openings and instead rely on strong multiples. They are also more important internationally. It hasn’t changed.

Abroad, No time to die saw its first total climb to over $ 250 million over the weekend for a worldwide amount north of $ 300 million. It earned an additional $ 89.5 million over the weekend in 66 markets for a foreign total of $ 257.4 million – that is, excluding China – and $ 313.3 million in the world. In many regions it has held up well or has even been on the rise, as in parts of Latin America.

Among the new markets, France generated a whopping $ 10.1 million, tied with Fall from the sky and a best of the pandemic era.

No time to die was critically adopted and earned an A- CinemaScore from North American audiences, the same as the last Bond film, 2015 Spectrum. In 2012, Fall from the sky – which opened to a record $ 88.4 million nationally – won an A CinemaScore. (Spectrum started with $ 70 million.)

Directed by Cary Fukunaga, the event photo is distributed nationally by United Artists Releasing and internationally by Universal. The cast also includes Lea Seydoux, Ben Whishaw, Naomie Harris, Ralph Fiennes and Christoph Waltz, as well as franchise newcomers Rami Malek, Ana de Armas and Lashana Lynch.

In North America, No time to die plays in 4,407 theaters, the largest footprint of all Bond photos.

Venom 2 came in at No. 2. The photo, which fell 65%, finished Sunday with a 10-day nationwide total of $ 141.7 million. Sony made the film in association with Marvel Studios and Tencent.

More soon.

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