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Ten years ago, a hardware start-up launched a fitness device on stage at TechCrunch 50. The $ 99 gadget combined a pedometer with a power monitoring system designed to help users achieve their goals. fitness goals.
Of course, a lot has changed for Fitbit over the past decade. Since then, the company has become synonymous with fitness followers in the United States. In 2015, she applied for an initial public offering of $ 358 million.
After years of defining the apparel category, the situation has become a bit more difficult, as the company faces increased competition from the Apple Watch Premium and low-cost trackers from companies such as Xiaomi .
Through acquisitions such as Pebble and Vector, the company improved its fortunes by building its own smartwatch range. Fitbit has also begun its transition to the health sector through partnerships with companies such as Blue Cross Blue Shield.
Fitbit co-founders James Park and Eric Friedman will join us on stage to discuss their hardware startup development process and navigate the sector's often unstable trends.
Disrupt SF is October 2-4 at the Moscone Center in San Francisco. Tickets are available here.
Did you know that Extra Crunch annual members get 20% off all tickets to TechCrunch events? Go here to get your annual pass, then send an e-mail to [email protected] to get your 20% discount. Please note that issuing the discount code can take up to 24 hours.
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