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It's been a little over two weeks since Jay Z announced its partnership with the NFL, which caused a lot of controversy. And now, the first gesture associated with this partnership has appeared.
According to some sources, the rapper will launch a new line of clothing called "Inspire Change" and will also organize a series of concerts titled "Songs of the Season".
The first concert will take place on September 5 in Grant Park, Chicago, as part of the NFL Kickoff Experience. And Meek Mill will perform with Rapsody, DJ Pharris and singer Meghan Trainor.
A number of concerts will be held throughout the season and will feature various artists from different musical genres. Some of these artists will also create a song for the NFL that will be used for the league's promotional campaigns.
Meanwhile, the clothing line product, due to arrive in October, will fund social change programs across the United States.
The line has been called "a new model of social enterprise" that will support "Inspire Change" programs focused on education, economic empowerment, police-community relations, as well as as criminal justice reform.
Jay has not responded to criticisms he has suffered since the announcement of the partnership. Because many have said that it should not have been accepted since Colin Kaepernick has not played in the NFL since the 2016 season.
The quarterback has apparently been cleared by the league since he started protesting racism against blacks by kneeling for the national anthem.
Nessa DiabKaepernick's long-time girlfriend was one of the first to whistle Jay-Z, and others followed. But people like T.I., Sean "Diddy" Combs and Mike killer came to the defense of the Brooklyn rapper.
"That's what we need to recognize," T.I wrote Sunday on Instagram. "The work and reputation of Bruh should speak for himself … & it's much stronger than your pretentious twitter."
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