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Bruce Springsteen performed and narrated a two-minute Super Bowl commercial for Jeep that featured a lot more Americana and scenery than any vehicle.
Rob DeMartin for Jeep
Jeep Says He’s “Pausing” Super Bowl Commercial Starring Musician Bruce Springsteen After It Became Public On Wednesday That He Was Arrested For Drunk Driving At Year’s End last.
“It would be inappropriate for us to comment on the details of a topic that we have only read about and cannot substantiate,” a Jeep spokeswoman said in a statement to CNBC. “But it’s also right that we put our Big Game advertising on hold until the real facts can be ascertained. Its message of community and unity is more relevant than ever. As is the message that drink driving does not. can never be tolerated. “
The arrest was first reported on Wednesday by TMZ and was confirmed in a statement from the US Department of the Interior. Springsteen was charged with driving while intoxicated, reckless driving and consuming alcohol in a closed area.
News of the arrest came days after Springsteen starred in the two-minute commercial for the Stellantis (formerly Fiat-Chrysler) brand. The ad urged Americans to come together and meet “in the middle.”
It’s unclear if the brand even planned to air the ad again on TV, but it appears to have been made private on its YouTube channel from late Wednesday afternoon. A spokeswoman for Jeep did not immediately say whether the brand planned to air it again after the game. The automaker has generally not rerun Super Bowl commercials featuring prominent celebrities in the past decade.
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