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The general manager of the Jeep owner has said he is ready to ditch the Cherokee name after recent criticism from the Native American tribe leadership.
Carlos Tavares, chairman and CEO of the newly formed Stellantis NV, said the company is engaged in a dialogue with the Cherokee Nation over its use of the name. Jeep has two models, the Cherokee compact sport utility vehicle and the larger Grand Cherokee, which it sells in the United States and elsewhere.
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When asked in an interview if he would be willing to change the name of the Jeep Cherokee if he was pressured to do so, Mr Tavares said: “We are ready to go anytime, up to to the point where we decide with the right people and without intermediaries. “
“At this point, I don’t know if there is a real problem. But if there is one, well, of course we will solve it,” Mr Tavares said, adding that he didn’t was not personally involved in the talks. .
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The Cherokee name debate is among the issues facing Mr Tavares, who took control of Stellantis when it was founded earlier this year following the merger of Fiat Chrysler Automobiles NV and manufacturer Peugeot PSA.
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