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Jeep puts The Boss back in rotation.
The automaker says it will “reactivate” streaming versions of its Super Bowl LV commercial with Bruce Springsteen after DUI and reckless driving charges against the singer were dropped on Wednesday.
Just days after the two-minute ad aired during the game, it emerged that Springsteen was arrested in November in a New Jersey state park when he was spotted getting on his motorcycle after he drank tequila.
Jeep removed the stain from social media, saying it would “suspend our Big Game advertising until the real facts can be established”
Springsteen pleaded guilty to one count of drinking alcohol in a closed area during the online hearing, but prosecutors proposed dismissing the DUI and reckless driving charges on the basis that the rate Springsteen’s blood alcohol level was just 0.02, well below the local limit of .08, and the judge agreed.
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“As we previously reported, we have suspended advertising until the facts are established. Now that the issue is resolved, we are suspending the film,” a Jeep spokesperson told Fox News after the news. verdict.
The judge ordered Springsteen to pay a fine of $ 500 and $ 40 in court costs.
“I think I can pay for this immediately, Your Honor,” Springsteen replied.
Springsteen had never removed the ad from his own Twitter account.
Fox News’s Melissa Roberto and Marta Dhanis contributed to this report
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