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“The Middle” cannot be found.
Jeep removed its Super Bowl LV ad featuring Bruce Springsteen from YouTube and other social media following the revelation on Wednesday that the music superstar had been charged with DWI and reckless driving in his home state, the New Jersey, in November.
The ad, which was titled “The Middle,” featured a poem read by critic Trump Springsteen calling on Americans to come together and find common ground.
“The middle has been a difficult place to reach lately, between red and blue, between servant and citizen, between our freedom and our fear,” Springsteen said in a voiceover. “As for freedom, it is not the property of the privileged few, it belongs to all of us, whoever you are, wherever you are.”
The ad was reportedly the first Springsteen had ever done for a brand.
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The Jeep Stellantis owner did not respond to a request for comment on Fox News’ Springsteen arrest, but a spokesperson told Pitchfork:
“It would be inappropriate for us to comment on the details of a topic that we have only read and cannot substantiate. But it is also right that we stop our Big Game advertising until the real facts can be established. . Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be tolerated. “
Jeep had planned to broadcast the ad only once on TV during the game.
Springsteen has not commented on the situation, but the ad still appears in its own Twitter feed.
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