Jeff Bezos, Bill Gates and Richard Branson Direct $ 90 Million Investment to Create the Next Impossible Vegan Burger

The food technology company Motif announced today its launch after raising $ 90 million in Series A funds led by Breakthrough Energy Ventures, a fund bringing together billionaires such as Amazon founder Jeff Bezos, Microsoft founder Bill Gates and Virgin founder Richard Branson. Rationale aims to help herbal food producers reach larger demographic groups via its biotechnology platform. The company is focusing on the application of protein fermentation typically derived from animal products to create next-generation plant-based ingredients mimicking eggs, meat and cheese, at the same time. 39 Image of soy hemoglobin used by Impossible Foods to give Impossible Burger beef quality. . "Sustainability and accessible nutrition are among the biggest challenges facing the food industry today. Consumers are demanding smart food options, but there is a prevalent myth that healthy and herbal foods must be more expensive, or can not taste or function as animal-based foods. they aim to reproduce, "said Motif President Jonathan McIntyre. directed research and development at Pepsi – said. "Biotechnology and fermentation are our answer, and Motif will be essential to propel the next food revolution with affordable, sustainable and accessible ingredients that meet the standards of chefs, agri-food developers and visionary brands." Motif will be based in Boston- Ginkgo Bioworks, a bioengineering platform that offers a library of yeasts and bacteria that can be fermented to produce a wide range of food ingredients. Earlier this month, Breakthrough Energy Ventures participated in a $ 33 million Series A fundraiser for Sustainable Bioproducts, a start-up company using microorganisms from a volcanic hot spring in Canada's National Park. Yellowstone to develop herbal and cell foods.