Jeff Bezos has just made this powerful statement about what Amazon intends to provide next



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In April, Amazon announced for the first time its intention to launch 3,236 satellites as part of an initiative called Project Kuiper. The company has even used the best talents of its rival SpaceX to strengthen its ranks of leader as his efforts.

According to Bezos, "the goal here is broadband everywhere".

It's great, but it's also a huge and noble enterprise. According to the UN Broadband Commission, as many as 4 billion people have no reliable broadband internet access and most of them will not work. not wireless, because they live in rural or extremely underdeveloped areas of the planet.

In fact, Bezos is clear that one of the reasons why Amazon accepts a project of this size is because it can.

"It's also a good deal for Amazon because it's a very high capex [capital expenditure] business. It is multibillion dollar investment, "said Bezos. Amazon is a big enough business, but we have to do things that, if they work, can actually move the needle. "

"Move the needle."

These comments suggest that Amazon is not doing this solely for the sake of goodwill, although the company is likely to be able to use some of them at the present time because it is subject to a thorough regulatory review of the from the rest of the technology sector. Amazon has a real interest in extending Internet access to the four corners of the world because, you know, it sells things on the Internet.

The more your business grows, the harder it is to "move the needle", as Bezos says. Investing a few billion dollars in exchange for more than doubling your potential clientele seems to be able to count.

But there is something more interesting than Bezos said.

"I think you can see in the future that the Internet, broadband access will be very close to a basic human need as we move forward," he said. declared at the press conference.

"Basic human need."

Listen, I remember a time when you had access to the Internet in small doses because you only had about 100 minutes a month. Seriously, when AOL switched to unlimited monthly plans, it was as if humanity had found fire. It was a whole new world.

We do not live in this world anymore.

Most of us are connected to the Internet all the time. Our smartphones, laptops, watches, tablets, thermostats and even devices all depend on the Internet all the time, but I'm not sure that any of us consider it a fundamental human need (agree , until the loss of our smartphone, it becomes extremely fundamental). We just do not think so, because we take for granted that we can always be connected.

In many parts of the world, this is not the case.

What's most interesting to me about Bezos's comments is not whether it's a new project for Amazon or a new business idea. The Kuiper project represents a new way of thinking about how the world should be connected, and the company is really investing its money.

What will be even more interesting is the way in which enterprising minds are inspired by the idea that everyone should have access to the digital world. For many of us, the world is already feeling small because we can access much of it online. Imagine the consequences for your business when you can literally connect to anyone, anywhere.

It's exactly the world that Bezos seems to imagine, and I guess he hopes they'll all buy Amazon products.

It's a whole new world indeed.

The opinions expressed here by Inc.com columnists are theirs, not those of Inc.com.

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