JetBlue Eyes Travel bounces back with a new business class



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JetBlue restarted its business class known as Mint on Monday, hoping for a rebound in transatlantic travel after the pandemic created a gloomy year in flights and sales.

“Mint was an idea to make high-end travel across the United States less stuffy and more affordable, and its performance exceeded even our most optimistic expectations of going beyond New York, Los Angeles and San Francisco.” Said Joanna Geraghty, President and Chief Operating Officer, JetBlue. “It’s remarkable how well Mint’s thoughtful design resonated with customers as we successfully extended it to over 30 routes. We put our hearts into this Mint redesign and were inspired by our original vision to provide customers with an exceptional experience at a lower rate – that’s what JetBlue is all about.

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Launched this summer in London, using new Airbus A321LR aircraft, the new business class features 24 private suites with a sliding door for each Mint guest and countless residential-inspired design touches such as a cushion custom designed seat that offers luxurious comfort to travelers.

The airline also presents Mint Studio offering more space than any other US airline. Each plane will have two studios in the first row providing enough space to work or relax.

All spaces have been designed with special dividers, as fully private suites have become the new luxury of travel.

Airlines are looking past spring and are hoping that as more people get vaccinated against COVID-19, carriers can pick up something from the peak summer vacation season.

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Last week, Southwest, American and JetBlue reported losing $ 3.5 billion in the last three months of the year. All have posted dismal revenue prospects for the current quarter that echoed similar pessimism from Delta, United and Alaska, which released financial results earlier.

Teleprinter security Latest Change % Change
JBLU JETBLUE AIRWAYS 14.32 -0.02 -0.14%
LUV SOUTHWEST AIRLINES CO. 44.79 +0.85 + 1.93%
AAL AMERICAN AIRLINES GROUP INC. 16.84 -0.33 -1.92%
OF DELTA AIR LINES INC. 37.82 -0.14 -0.37%
ALK ALASKA AIR GROUP 49.89 +1.06 + 2.17%
UAL UNITED AIRLINES HLDG. 39.94 -0.06 -0.14%

JetBlue reported a loss of $ 381 million, after reporting earnings in the fourth quarter of 2019. The New York-based airline said its adjusted loss was $ 1.53 per share, compared to the expected average loss of $ 1.72 per share in the Zacks survey.

For the year, JetBlue lost $ 1.36 billion.

JetBlue shares were almost unchanged on the news Monday.

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