JJ Abrams reportedly refused a $ 500 million deal with Apple because Apple can not share it



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Director, producer and screenwriter J.J. Abrams attends the premiere of Lucasfilm's Walt Disney Pictures and Lucasfilm's Star Wars: The Force Awakens at Dolby Theater on December 14, 2015 in Hollywood, California.
Photo: Ethan Miller (Getty)

Well, well, well, this rumor Apple is not it just delicious.

This week it was announced that JJ Abrams had, along with his wife and business partner, Katie McGrath, signed a multi-year agreement with WarnerMedia to develop exclusive content, games and other media by the through their production company Bad Robot, for an estimated $ 250 million. But the Hollywood Reporter reported Friday that many companies had a horse in this race, including Apple.

According to the report, Abrams and McGrath met with Apple executives about a potential partnership and were offered a $ 500 million deal. But this beautiful offer would have failed because of exclusivity restrictions, namely that Apple wanted to keep the visionary director to himself. Imagine for a moment telling Abrams that he could no longer do Star wars. In other words, Apple did not want to share his toys.

But of course, the concerns did not stop there. Unlike WarnerMedia, which offers opportunities to Bad Robot such as television, games, theatrical releases and other digital media, Apple can not offer the same guarantees for theatrical distribution. The Hollywood Reporter also spoke of speculative rumors that Bad Robot was not impressed by the March event by Apple, which unveiled its new services, including Apple TV + and Arcade, although the report says that sources Both sides are categorically denying that his decision to sign with WarnerMedia had anything to do with this presentation. "

Apple did not immediately return a request for comment on the report.

The recently signed agreement between Bad Robot and WarnerMedia builds on a long-standing relationship between the company and Abrams. In a statement this week, Abrams said he was "grateful to have the chance to write, produce and direct work for this amazing company, and to help create films and series with a vast and diverse collection of inspiring stories, we are eager to begin.

Apple, meanwhile, sells us … well, no matter what it turns out.

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