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This Super Bowl, you can see John Cena. But to that WrestleMania, you won’t.
The latest stage in Cena’s career is featured in a Mountain Dew commercial that airs this Sunday during the first half of the Super Bowl. The spot promotes Mountain Dew’s new flavor, Major Melon, as well as its new contest, which will reward the first person to correctly tweet the exact number of bottles of Mountain Dew Major Melon in the ad with a prize of one million dollars.
“A Super Bowl commercial for me is a life changing opportunity, and it’s going to change someone’s life too,” Cena says. “Mountain Dew Major Melon is really changing the perspective of advertising with this campaign, and I am truly honored to be a part of it. It’s a unique flavor, the first permanent new flavor from Mountain Dew in over a decade, and it’s a brand that is synonymous with passion.
“I admire Mountain Dew’s investment in the areas of passion, and they are going big. It’s a mirror image of what I’m trying to do with my life: invest in passion and go big.
Appearing as a leader in a Super Bowl commercial is a major achievement for Cena. The WWE icon continues to expand his portfolio away from the realm of professional wrestling, but that also means there is less chance for him to return to WWE. And this year, for the first time since WrestleMania 19 in 2003, it looks like Cena won’t be a part of the iconic WWE show.
Cena debuted at the event at WrestleMania XX in 2004 at Madison Square Garden. There were times when he didn’t struggle – like WrestleMania 32 and 35– yet he was still making an appearance. But the combination of his filming schedule and COVID-19 restrictions looks set to end Cena’s streak of WrestleMania appearances.
“Currently I’m in Vancouver filming Peacemaker, the series for HBO Max, ”says Cena. “Given the quarantine regulations, if I were to leave Canada, upon my return, I would have to quarantine myself for another two weeks. Essentially, it would stop production. Strictly based on the letter of the law at this time, there is no logistical way that I can be there. We are now filming until July. “
Although it is difficult to imagine a WrestleMania without Cena, it could help shine the spotlight on full-time WWE stars. And as Cena explained his next absence to WrestleMania 37, he laughed at the idea that he’s now a part of that part-time WWE talent group returning for the biggest event of the year.
“What a hypocritical situation,” Cena laughs. “I was very open to the fact that part-time employees were just that, and here I am at 44 and I have become what I despise, as they say. That’s kind of what it is.
While the map is still subject to change, Cena’s return to WrestleMania Looks like it’ll be in 2022 in Texas or the following year in Southern California. Although he missed this year’s show, he is extremely excited to show off his work on Peacemaker.
“It’s a wonderful episodic show, and it’s an incredible opportunity,” he says. “It’s a challenge that I wanted and I work with great people. James Gunn writes and directs, which is amazing, and something I just couldn’t pass up.
“It’s very hard to say because I know it’s going to be disappointing for a lot of people, but according to the settlement letter right now, there is no mathematical way I can be WrestleMania this year.”
Both taking place at Raymond James Stadium in Tampa, there is connective tissue between WrestleMania and the Super Bowl between the Buccaneers and defending champions Chiefs. Cena marveled at the extended success of Bucs quarterback Tom Brady, who will make a record-breaking tenth start under center at this Sunday’s Super Bowl.
“Achieving high level professional success, even for a moment, is impressive,” says Cena. “But it’s a sustained success, long term in time and under pressure. Think about all the practices, the boring stuff, the “I don’t want” stuff. It is the mystique that surrounds all who are always excellent for a long time. It’s inspiring to see Tom Brady’s work ethic. “
Viewers will have the rare opportunity to see both Cena and Brady on Sunday’s Super Bowl airing, though Cena’s onscreen time is much shorter. He can’t wait to see people interact with the campaign and tweet their guesses for a chance to win $ 1 million.
“If you don’t post, you can’t win,” Cena said. “But if you count the bottles of Mountain Dew Major Melon and post, you can win. That puts you in the game. So if you want to be a little more meticulous while watching the Super Bowl, watch the Mountain Dew Major Melon commercial and count the bottles in the commercial, and identify the Mountain Dew Twitter handle.
“You’re probably going to post anyway, so you might as well take a chance. It’s a chance to take a chance on yourself. And you never know, you can win a million dollars.
Justin Barrasso can be reached at [email protected]. Follow him on Twitter @Justinbarrasso.
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