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Johnny Depp fans are flocking to buy his Dior aftershave as the brand remains loyal to the actor after losing his “ woman drummer ” libel lawsuit – and internet searches for the perfume are climbing 23 %
- Pirates of the Caribbean actor, 57, continues to face the Sauvage scent
- Luxury brand appears to have stuck with Depp despite losing ‘woman drummer’ lawsuit
- This week, the Dior ad ran during the Bake Off finale, attracting 11 complaints
Johnny Depp fans are flocking to buy his Dior perfume after losing his libel lawsuit against The Sun newspaper.
The American actor, 57, continues to be the face of Sauvage perfume, with a TV commercial airing during this week’s Bake Off finale on Channel 4.
The luxury brand appears to have stuck with Depp, despite a judge calling him a ‘monster’ who beat his now ex-wife Amber Heard 12 times during their marriage.
Following the verdict, the Hollywood star was asked to step down from his role as Gellart Grindewald in JK Rowling’s hit series Fantastic Beasts.
Johnny Depp fans flock to buy his Dior perfume (model pictured for Sauvage) after losing libel lawsuit against The Sun newspaper
Depp has been the face of Savage aftershave since its launch in 2015 and has reportedly been paid between £ 2.25 and £ 3.75million for the advertisement.
A spokesperson for the Advertising Standards Authority told The Guardian that it received 11 complaints from Bake Off viewers who felt Depp ‘should not be in the ad due to details about his recent court case’ after it aired Tuesday evening.
The actor was ordered to pay the Sun an initial £ 630,000 in legal fees, but called the judgment ‘perverse’ and ‘baffling’ as he pledged to appeal the ruling .
Since Tuesday, many Depp fans have expressed their loyalty to the Pirates of the Caribbean star – and have flocked to buy bottles of Savage in support.
The actor, 57, continues to be the face of Sauvage perfume, with a TV commercial airing during this week’s Bake Off finale on Channel 4
Many Depp fans have expressed their loyalty to the Pirates of the Caribbean star – and have rallied to purchase bottles of Savage in support.
A Depp fan tweeted today: ‘Thank you @ Dior for doing the right thing and standing with the victim (Johnny Depp). I’ll proudly get another bottle of Miss Dior Rose et Roses to celebrate. I will also have Sauvage for my boyfriend. #JusticeForJohnnyDepp. ‘
Another wrote: ‘Johnny Depp is still the face of Sauvage because Dior are no idiots. ”
And one added: ‘Shout out to Dior for being practically the only remaining sponsor for Johnny Depp who hasn’t turned his back on him. ”
The actor, pictured in court this year, was ordered to pay the Sun an initial £ 630,000 in legal fees, but called the judgment ‘perverse’ and ‘baffling’ while promising the decision on appeal.
Beauty website Cosmetify claims internet searches for cologne have increased by 23%. It’s also the best-selling men’s fragrance at The Fragrance Shop and is on The Perfume Shop’s bestseller list, the publication reports.
Beauty website Cosmetify claims internet searches for cologne increased 23%
British public relations expert Mark Bokowski, who has worked with Michael Jackson and American Express, told The Guardian: ‘I think it would be wise for Dior to sever ties with Depp.
“Everything can be stopped with the push of a button if they really want to.
He added: “A brand like Dior doesn’t just look at this territory. Attitude [toward Depp] in the UK will be very different than in Eastern Europe, for example.
“Brands are hoping for short-term memory loss and long-term amnesia.
“ These fashion companies live in their own bubble, it’s like The Devil Wears Prada [film].
“They live in a world where they are used to dealing with controversy.”
Meanwhile, Lauren Sherman, chief correspondent for Business of Fashion, said she suspected Dior of operating on the principle that “all advertising is good advertising”.
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