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Hello public relations pros:
Juul hopes to have a fresh start with a new CEO after escalating crises that has led to public inquiries and recriminations.
The cases of vaping have been the subject of increased surveillance in light of nine deaths in the country, and critics say that Juul's marketing incorrectly describes his products as a safe alternative to cigarettes.
Will a change of leadership make a big difference? The struggling company certainly needs a new strategy because previous efforts have been in vain, including failed regulations, including the ban on electronic cigarettes in India.
When sharing news of leadership change, how can communicators structure the movement to maintain trust and build stakeholder confidence?
Here are the best stories of today:
JP Morgan trapped in WeWork IPO
Reports revealed that the bank had not fully controlled the finances of WeWork founder Adam Neumann, who used the funds raised for the company for his personal expenses and investments.
The complex entanglement of Neumann's holdings finally ended the company's IPO – and although JP Morgan attempted to get the deal back on track, the debacle has tarnished its reputation.
As The New York Times To put it: "JPMorgan might have thought he would have lost a lot of money if he had abandoned WeWork, but he lost something more valuable – a small part of his reputation – by sticking to it."
What you should know: Protecting the reputation of your organization means being involved in every aspect of your business, including auditing and consideration of partners and customers. Wall Street banks may never learn that some prices are worth it, but other organizations can learn from their example. Learn how to manage your risks and do not rely on regulators to solve any ethical dilemma on the other side.
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MEASURED THOUGHTS
According to a study by Weber Shandwick, communicators who have encouraged their CEOs to speak out on important issues report a positive impact on their organizations.
However, it is important to carefully choose your issues and stick to topics that are relevant to your organization's mission and goals. Think about what your stakeholders will be concerned about and use it to guide your message.
Fiat Chrysler director faces allegations of spoilage
The car company seems to suspend the plot to rig its diesel vehicles to beat the emission tests on a director named Emanuele Palma and other co-conspirators. However, the company remains silent about the details as its case continues in the courts.
The company has already reached an agreement with the federal government and the state of California, the latter being individually harmed.
Why is it important: Employees are representatives of your company. In the event of a crisis, you could face bad news long after your organization has settled its case. For Fiat Chrysler and other companies facing reputation crises, it is essential to redefine your values and brand to the public.
Could an aggressive environmental campaign help the builder? This would at least give reporters something else to write on to cover future moves in the case.
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TACTICALLY SPEAKING
Nike has announced significant gains with its digital strategy, directly involving consumers and developing relationships.
CNN reported:
The strength of the first quarter of fiscal year 2020 is a sign that Nike's (NKE) "Direct Offense to Consumer" strategy announced in June 2017 generates returns for the company. Nike has always sold most of its products through physical retailers, but this new strategy was focused on accelerating innovation, producing products faster for consumers, selling them and engaging them. with consumers more directly through digital channels. The August quarter is also generally the strongest month of Nike, thanks to back-to-school shopping.
The figures also suggest that the company's more controversial initiatives, like the former NFL star and current activist, Colin Kaepernick, have at least been a distinct advantage for the brand.
How can you avoid access controllers to directly engage your customer base? There could be a significant benefit for companies that can involve an audience on their own.
How we did it
Take lessons on how to engage your audience online with the winning tactics used by Geoff Curtis and his team to help destigmatize living with a rare disease. This article is part of our series on success in the field of public relations, a partnership with the Institute for Public Relations.
A big thank you to @GlobalGenes for another fantastic summit on supporting rare patients last week in San Diego. Our team enjoyed the opportunity to meet so many #rare sickness lawyers who shared what #RAREis means to them. # 2019GGSummit #CareAboutRare pic.twitter.com/4H7ZQpbf4Z
– Horizon (@HorizonNews) September 24, 2019
The data analysis company Comscore enters into an agreement with the SEC
A major US data analyst has reached an agreement with the SEC regarding claims that it inflated profits and lied to investors.
Gizmodo wrote:
As the Los Angeles Times noted, this $ 50 million turnover never existed, but helped the company "to exceed Wall Street analysts' sales estimates for seven quarters," artificially increasing the value of Comscore. The SEC also found that "Comscore and Matta made a false and misleading public disclosure regarding the company's customers and its flagship product", including misleadingly stating that its customer base was increasing rather than decreasing, and that Matta had lied to Comscore's internal accountants and external auditors. firm "as part of an effort to conceal it.
Why is it important: Comscore's business measures web traffic for publishers, which is then used to add value to their brands and sell advertising. However, many publishers accused Comscore of rigging the numbers and offering better results to customers who were paying more. These allegations from the SEC will do nothing to appease critics of the company. Although the company can settle the bed without admitting a fault, the public will have serious doubts about the accuracy of its information.
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WHAT YOU SAID
How important is the press release for your work? Many of you always write them as part of what you do, but many communicators say they rarely use them.
Only 4% report that writing a press release constitutes the bulk of their work.
How important is the press release for your efforts? Share your thoughts with the hashtag #MorningScoop.
– PR Daily (@PRDaily) September 24, 2019
Does this fit with your vision of the future of the public relations industry, its professionals?
Polling Committee
In its recent report, Arthur Page found that communicators have the most leeway to adopt CommTech or new tools that can help practitioners understand, map and reach audiences.
Are you planning to adopt a new technology in the next year? Tell us about your planned investment with the hashtag #MorningScoop.
– PR Daily (@PRDaily) September 25, 2019
Is new technology part of your plan for next year? Share your thoughts with the hashtag #MorningScoop.
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