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He joins celebrities like Jay-Z and Seth Rogen by launching a cannabis collection.
Another day another celebrity brand of weed. This time, from Justin Bieber.
Sean Zanni / Patrick McMullan via Getty Images
Yes, the singer has teamed up with Palms, a cannabis brand whose goal is to “elevate the stereotypical ‘stoner’ experience by providing a sophisticated and thoughtful product for a night out on the town or a quiet night out in town. the House”.
Gotham / GC Images / Getty Images
Okay, but like, what’s wrong with the “stereotypical ‘stoner’ experience”? It gave us Seth Rogen movies!
His range will include a pack of seven premium pre-rolled joints (0.5 grams per joint), as well as a personalized Bic lighter inspired by his single “Peaches”, with Daniel Caesar and Giveon.
“I’m a fan of Palms and what they do by making cannabis accessible,” Bieber told Vogue. “I wanted to make sure I was doing something with them that felt genuine, and Peaches felt like a good place to start.”
The limited edition collection will be available in states where recreational cannabis is legal, such as Florida, California, Massachusetts, and Nevada.
“Weed was something that I felt people were trying to make me feel bad about,” Justin said of his journey with the substance. “But I have now found a place in my life for cannabis products which have been beneficial in my human experience.”
And while a portion of the proceeds will go to charities – such as Veterans Walk and Talk, which advocates for the medical use of cannabis for veterans, and the Last Prisoner Project, which is dedicated to criminal justice reform. around cannabis convictions – many fans are still not satisfied with yet another celebrity invading the cannabis space. Especially since hundreds of blacks and browns continue to disproportionately serve prison sentences for minor drug offenses.
I need every BIPOC to be jailed on non-violent marijuana charges now. https://t.co/4VpxKJsh0J
Twitter: @AstralTeaTime / Nylon Magazine / Via Twitter: @AstralTeaTime
On average, blacks are four times more likely to be arrested for possession of cannabis than whites. And people looking to re-enter the industry after legalization may find themselves unable to do so due to past drug convictions that have not yet been or will not be struck off.
In the summer of 2020, a total of 40,000 people are jailed for cannabis, as the luxury cannabis industry is booming. That same year, Insider reported that 600,000 people were charged with possession of cannabis and that the legal industry is largely dominated by white male CEOs.
Ah yet another boy who gets into the weed business but we still have people jailed for this bullshit. It really annoys me https://t.co/RQ3qNdtpoX
Twitter: @clairethecow / Complex / Via Twitter: @clairethecow
the fact that there are people – especially people of color – in prison for cannabis as we speak, and this article is not satire… https://t.co/QU0qQ4zrJm
Twitter: @gwnerdy / CNN / Via Twitter: @gwnerdy
However, others, including the weed icon and actor Tommy Chong, were thrilled with the news and praised the charitable side of the line.
Tommy Chong / Rolling Stone / Via Twitter: @tommychong
Kevin Mazur / Getty Images for Roc Nation, Christopher Polk / Getty Images, Bennett Raglin / Getty Images for BET
You can view a full list here.
Are you going to buy peaches? LMK in the comments!
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