Juul CEO Kevin Burns says he is "not at all surprised" by the proposed ban

Juul's CEO, Kevin Burns, said the e-cigarette company was in favor of a federal review of the flavor restrictions and would comply with all of the Food and Drug Administration's guidelines on the subject when 39, a visit with the San Francisco ChronicleThe editorial board. After President Trump announced Wednesday that his administration was considering a federal ban on the sale of flavored electronic cigarettes, Burns said he was "not at all surprised" by the approach. of "hard reset". "When we removed the flavors from the tablets, we were surprised at the speed with which they were replaced (by other flavored products made by other companies), generally high in nicotine, all flavored for young people. and cheaper, of unknown manufacturing quality. It's problematic, "he told the The Chronicle. But he said the company would abide by any ban on flavors and simply "would not offer any more flavors".

The fruity aromas of the e-cigarette were attributed to the popularity of the product among teenagers and also contributed to Juul's success. But e-cigarettes have been carefully monitored in the midst of hundreds of cases of mysterious lung disease linked to appeasement. Burns Wednesday acknowledged that it was "possible" that Juul products be disease-related, but pointed out that the company had "incredibly high standards of quality."