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Juul for the first time let a journalist enter one of his factories and that did not go well, as evidenced by this clumsy excuse from CNBC.
In his campaign for public good before the November poll, Juul President Kevin Burns gave an interview to CNBC tonight and responded to the outcry over the impact of e-cigarettes on teens. For the first time, Burns fully admits teens are out of breath, apologizes to parents and admits we have no idea of its long-term effects.
The San Francisco supervisors recently passed a vape ban that would come into effect in early 2020, but it could of course be overruled by a polling move in favor of the vote in the November poll. This vape measure is sponsored by Juul, headquartered in San Francisco, and the company has just spent up to $ 400 million for a building in SoMa. Juul is engaged in the public relations fight to clean up the public health image of the vaping industry, but their last attempt may have been a failure.
Burns put a lot of emphasis on what he said to the parents of teenagers who took the risk of using his company's product. "First of all, I would tell them I'm sorry their child is using the product," Burns told CNBC in the teaser segment of a full interview. "It's not intended for them. I hope nothing we have done has made it attractive. As a parent of a 16-year-old, I feel sorry for them and empathize with them for the challenges they face. "
In addition, Burns appears to be rejecting the claims of his own society that vaping has fewer chronic health effects than traditional smoking. "Frankly, we do not know it today," he said. "We have not performed the long-term longitudinal clinical tests that we need to do."
In the above segment, which does not contain excuses, Burns reiterates that appeasement helps smokers quit – although he admits that this conclusion comes from the company's own data and analysis, not from no independent medical study. Leading medical experts question whether people actually give up smoking when they take electronic cigarettes and Juul-ing.
"Many of them are not completely changing their business, they are engaging in dual use," said Scott Gottlieb, former FDA Commissioner. "We're not sure it's a health benefit. Even if you reduce the number of cigarettes. If you still smoke, you still feel the harmful effects of smoking. "
But the big problem with vaping is that teenagers are hooked. Studies show a double-digit increase in teenage vaping over the past two years, helping to fuel Juul's $ 1 billion annual turnover. "Their biggest segment is the millennials," Gottlieb told CNBC. "I suspect that a high proportion of these are people who are beginning to consume nicotine."
We did not see the full context of this interview, and CNBC might play a little bit in the exchange in an exchange where Juul's CEO, Kevin Burns, could have done very well himself and his business. . But the impetus for the vaping ban in San Francisco is that e-cigarettes attract young people who do not consume tobacco otherwise, and, well, Burns has acknowledged and apologized for that. But it might be more enlightening to see the entire context of the interview, broadcast at 7 pm. PDT tonight on CNBC.
Related: San Francisco Supervisors Approve Order Prohibiting Electronic Cigarette Sales
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