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Look at the parents, he's sorry.
Juul's CEO, Kevin Burns, explained this very clearly in an interview with CNBC, broadcast on Monday, expressing his regret that all your children are addicted to the breath of the famous e-cigarette. The San Francisco-based company took advantage of the FDA to deal with a sharp increase in the use of minors, and its CEO apparently thought it best to let everyone know he was paying attention.
"First of all, I would say [parents] I'm sorry their child uses the product, "Burns told interviewer Carl Quintanilla. It is not meant for them. I hope nothing we have done has made it attractive. "
It is this last point – referring to the allegations that society has made to teenagers with social media posts and flavored vape capsules – that probably caused Burns to squirm.
"As a parent of a 16-year-old child," he continued in an interview, "I feel sorry for them and I have empathy for them, with regard to the challenges they face" .
Vaping.
Image: Justin Sullivan / getty
The documented increase in teenage vaping occurs at a time when Juul rolls in cash. The vape manufacturer received a $ 12.8 billion investment from Philip Morris's parent company, Altria, in 2018 and then distributed significant bonuses to its employees.
But the public opinion of Juul, which positions itself as a smoking alternative for adults who no longer want to use traditional cigarettes, is not reflected in the overflowing chests of the company. The local San Francisco government recently decided to ban e-cigarette sales in the city, and authorities have directly targeted Juul.
Which brings us back to CEO Kevin Burns. He's really sorry for all this. He promises.
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