Juul will ask retailers to scan the credentials before selling his vows

These new retail access control standards (RACS) are Juul's latest attempt to combat teenage vaping. More than 50 retail chains – more than 40,000 outlets in total – have agreed to comply. Juul will stop distributing products to retailers who are not RACS-certified by May 2021. Since the company recognizes that updating point of sale systems is not a trivial task, it Provides more than $ 100 million in incentives and financial support to retailers who want to implement the new system. system.

Juul is also expanding its monitoring program. This allows educators, law enforcement and parents to enter a Juul serial number on an online portal to see where the device was purchased. It was presented as an experiment this spring and will now be rolled out nationally.

Juul says his target market is the one billion existing adult smokers in the world, but the FDA has accused it of undermining its efforts to prevent teenage vaping. The House and the Senate are also investigating this issue. The new point-of-sale rules could help Juul avoid further regulation and lawsuits – like the one recently filed by North Carolina. Although RACS does little to prevent teens from buying products online – a problem that preoccupies San Francisco.

According to the FDA, in 2018, more than 3.6 million students in US colleges and high schools were current users of electronic cigarettes. The CDC has identified at least 193 cases of serious lung disease, potentially associated with spraying.