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The Federal Trade Commission is investigating the commercial practices of Juul Labs Inc., a start-up specializing in the manufacture of e-cigarettes, intensifying the pressure on a company whose products are attributed to a rise in steam among teenagers.
FTC investigators are investigating whether Juul has engaged in misleading marketing, including targeting minors or using influencers, some people said. The agency is also in the process of determining whether to seek damages, said one of the people.
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