Kanye West knows how to make a splash even with a listening event.
West is set to unveil his 10th studio album, “Donda” at a Thursday night listening event at Mercedes Benz Stadium in Atlanta. Her album is named after her mother, Donda West, who died at the age of 58 from complications from plastic surgery in 2007.
The sold-out event will be streamed live on Apple Music.
West, 44, is best known for being associated with Chicago, but he was born in Atlanta – a city in Georgia where there are no restrictions against large gatherings. The rapper-producer donated 5,000 tickets to faculty, staff and students at select Atlanta HBCUs, including Clark Atlanta, Morehouse, Spelman, Morris Brown and the Interfaith Theological Center.
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The 22-Grammy winner revealed in an ad featuring American track star Sha’Carri Richardson in the NBA Finals on Tuesday that his highly anticipated album will be released on Friday. The commercial, composed and produced by West, featured “No Child Left Behind,” a song from his upcoming album.
West’s new project follows on from his 2019 gospel-themed album “Jesus is King,” which won a Grammy for Best Contemporary Christian Album.
Last year, West announced on Twitter – complete with a colorful cover art and tracklist – that he would be releasing his latest album. At the time, her tweets indicated her project would be released on the same day as rival Taylor Swift’s “Folklore” project, but her album ended up being postponed.
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The two music stars have been in a tough spot since West interrupted Swift’s speech at the 2009 MTV Video Music Awards when she won the award for Best Female Video. It seems the two put their differences aside after she introduced him when he won the Video Vanguard Award at the 2015 VMAs, but a leaked music video between the two on his controversial song ” Famous “caused more drama.
This isn’t the first time Kanye has hosted a listening event for an upcoming album. In 2016, he released his album “The Life of Pablo” at a massive event and fashion show at Madison Square Garden in New York City. Several big names who attended the show included future ex-wife Kim Kardashian West, 50 Cent, Lil Kim, Caitlyn Jenner, A $ AP Rocky and 2 Chainz.