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West held a premiere Donda the listening event on July 23 and since then has been living at the Mercedes-Benz Stadium while putting the finishing touches to Donda, his 10th studio album. In between the two listenings, West made some massive changes to the album, adding and removing features and entire songs, so it remains to be seen what the final version of Donda will look like once the album is released. After many delays, Donda should be released in the coming weeks.
The second event on Aug. 5 also generated $ 7 million in revenue from in-person merchandise sales, sources said. The most lucrative US tour since 1990 – when Billboard Boxscore started tracking tour data – is Taylor Swift’s Reputation Stadium Tour in 2018, which grossed just under $ 7 million per show. That number also matches revenue from Yeezy x Gap’s first drop, West’s new collaboration with Gap, which former Gap CEO Mickey Drexler said. Yahoo finance grossed $ 7 million overnight when a $ 200 Blue Coat was released in June.
The upcoming project is packed with features from a plethora of artists, including Jay-Z, Travis Scott, Kid Cudi, Playboi Carti, Baby Keem, Roddy Ricch, and Jay Electronica, among others. West also partnered with Apple subsidiary Beats on commercials featuring U.S. athletics star Sha’Carri Richardson to announce the album, which a source said has generated more than $ 35 million. views to date on all platforms. Since the album was announced, it has generated more than 6 million tweets on Twitter, sources say. Billboard.
Apple and Beats did not respond to requests for comment.
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