Retailer Chandarana caught up in the "racist" email storm

The Supermarket Chandarana Foodplus was obliged to apologize after sending an email to its leaders on how to attract white clients become viral.

Patel, whom the retailer recently recruited from his marketing department, asked managers to target white buyers with gift vouchers.

"We are delighted to inform you that our supermarket chain would like to give you free coupons for the winners / best candidate / finalist in upcoming events, as we are now focusing on whites to attract our supermarkets," part of the e-mail read.

Since then, the supermarket has apologized, but accused the marketing specialist of using an email that he said did not speak the English language.

"Chandarana Foodplus would like to sincerely apologize. the unhappy and insensitive narrative written on the e-mail by one of our new and recent recruitments in the marketing department, "the statement read in part.